Digital Marketing Executive

Job Role: Digital Marketing Executive (SEO & SMO)

Primary Goal:

Drive organic traffic, brand visibility, and lead generation through SEO (Search Engine Optimization) and SMO (Social Media Optimization).

Key Responsibilities

1. Search Engine Optimization (SEO):

• Perform keyword research (course-based + local keywords like “mobile repairing course in Delhi”)
• Optimize website pages (meta title, description, headings, internal linking)
• Handle On-Page SEO for all course pages
• Improve technical SEO (page speed, indexing, mobile optimization)
• Create and manage blog strategy for traffic growth
• Build high-quality backlinks (off-page SEO)
• Monitor rankings using Google Search Console and Google Analytics
• Work on local SEO (Google Business Profile optimization, citations)

2. Social Media Optimization (SMO):

• Manage and grow social media platforms like Instagram, Facebook, and YouTube
• Create engaging posts (course promotions, student results, reels, videos)
• Optimize profiles (bio, keywords, highlights)
• Increase followers, engagement, and inquiries
• Plan and execute content calendar (weekly posting strategy)
• Handle comments, messages, and leads

3. Content Creation & Strategy:

• Write SEO-friendly blogs related to courses (EV repairing, mobile repairing, etc.)
• Create ad copies, captions, and creatives
• Coordinate for video content (reels, shorts, tutorials)

4. Lead Generation:

• Generate inbound leads via organic traffic and social media
• Optimize landing pages for better conversion
• Work with WhatsApp and call-based lead funnels

5. Performance Tracking:

• Track KPIs like website traffic, keyword rankings, engagement rate, and leads generated
• Prepare weekly/monthly reports

Required Skills:

• Basic knowledge of SEO & SMO tools
• Understanding of Google algorithms
• Content writing & keyword planning
• Social media handling experience
• Basic knowledge of Canva / video editing (preferred)

Preferred Experience:

• 6 months – 2 years in SEO/SMO
• Experience in education/training industry (plus point)

KPIs (Performance Targets):

• Increase organic traffic month by month
• Rank keywords on Google Page 1
• Generate daily leads from organic channels
• Grow social media engagement and followers