Marketing Communications Specialist

Job Title: Marketing Communications Specialist
Location: Gurgaon, India
Company: Hitachi High-Tech India Pvt. Ltd.
Salary Range: As per the industry

Company Overview:

For more than 25 years Hitachi High-Tech India Pvt Ltd, an opto-communication solutions provider, has served the fiber optic industry with long term, reliable, strategic materials partners.

Hitachi High-Tech India Pvt Ltd will not only offer a more complete one-stop service, but also provide Datacenter solutions in areas of, Datacenter Design, Photonics IC design, Elevator, UPS, Servers & Storage, Substation equipment, Modular Datacenter, Coolant Diagnosis Solutions from the Hitachi staple and Optical Transceiver, AEC, Liquid Cooling systems, Coolant, AI Ops. engineering and test services to support our customers and the challenges that come with higher speeds, increased bandwidth, power consumption management, miniaturization and manufacturing scalability.

Hitachi High-Tech is committed to creating high value-added services for our global customer base by leveraging our personal connections, business relationships and expertise cultivated as a specialist trading company.

Position Overview:

To establish and develop the Local Marketing Communication (Marcom) function in India, supporting business growth through localization of global marketing content, development of India-specific initiatives, digital marketing execution, and lead generation. The role will initially focus on adapting global content and progressively evolve toward creating India-originated marketing campaigns aligned with local market needs.

Job Responsibilities:

1. Content Localization

• Localize global marketing materials for Indian market requirements

• Adapt brochures, web content, videos, seminar materials, and sales tools

• Coordinate with HQ marketing teams to ensure content availability

• Manage translation and localization projects

2. Digital Content Creation

• Create and edit marketing content including brochures, website and social media assets

• Develop visual content for campaigns and engagement activities

• Maintain consistency with branding guidelines

3. Digital Marketing

• Initially support HQ-led website maintenance and optimization, incorporating local requirements, and progressively building local ownership

• Co-develop and manage landing pages and digital campaigns with HQ, with a gradual transition towards locally driven initiatives

• Support webinar planning and execution in coordination with HQ, moving towards greater local initiative over time

• Monitor and analyze digital performance metrics, contributing insights to strengthen local capabilities

4. Marketing Campaign Management

• Initially execute marketing campaigns under HQ direction, progressively taking a more proactive role in local planning and execution

• Coordinate exhibitions, seminars and workshops led by the local HTIN team, providing support through digital promotion (e.g. website announcements and post-event visibility), customer data management, and CRM integration

• Support product launches in alignment with HQ, evolving towards locally initiated activities

• Develop customer engagement programs, transitioning from HQ-supported to locally driven initiatives

5. Lead Management & Salesforce Coordination

• Manage marketing-generated leads

• Ensure lead tracking through Salesforce

• Generate KPI reports and dashboards

• Analyze lead conversion and performance trends

Skills Required:

• Content development

• Digital marketing

• Event management

• Salesforce / CRM

• Able to translate technical and business information into customer-oriented marketing messages.

• Capable of evolving from content localization to independent creation of India-specific strategies and content.

​Desired Digital Skills:

We are looking for a hands-on marketer who is capable of creating content, not only coordinating activities. Experience using AI tools to improve content creation, localization.

• Essential - PowerPoint, Excel, Word, Canva

• Preferred - Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Express

• Strongly Preferred - Video editing, Social media content creation, AI-assisted content creation, Basic website content management

Language: Fluent English, Hindi preferred. Knowledge of Japanese would be additionally evaluated.

Personality – Must Have:

• Curious about technology

• Strong communication skills

• Able to work across cultures

• Self-starter

• Organized and detail-oriented

Experience: 5 - 8 years experience in B2B marketing. Scientific instruments, life science, industrial technology or high-tech industries preferred such as Thermofisher , Shimadzu, Agilent, Waters, Perkin Elmer, Bruker, Zeiss, Malvern , Panalytical

Experience as Marcom Specialist -

• Experience in digital marketing and content management

• Experience working with multinational organizations