Marketing Manager

Job Title: National Marketing Manager (Expansion & Sales Growth)

Company:

Khushi Sweets / Param Mithaas

Location:

Pan India (Extensive Travel Required)

Role Overview

We are looking for a highly driven and result-oriented Marketing Manager who can take ownership of expanding our brand across India. This is not a desk job — this role demands execution on ground, building markets from scratch, hiring and leading a team, and delivering measurable sales growth.

Key Responsibilities

• Market Expansion
• Identify and develop new markets across different states
• Appoint distributors, stockists, and key retail partners
• Establish strong on-ground presence for the brand
• Team Building & Leadership
• Hire, train, and manage a high-performance marketing & sales team
• Set clear targets and ensure accountability across the team
• Build a culture of ownership and aggressive growth
• Sales & Target Achievement
• Drive primary and secondary sales
• Achieve monthly, quarterly, and annual targets
• Monitor performance and take corrective actions immediately
• Strategy & Execution
• Plan and execute state-wise go-to-market strategies
• Analyze local preferences and adapt product positioning accordingly
• Ensure strong brand visibility and recall in each region
• Distributor & Retail Network
• Build and maintain strong relationships with distributors and retailers
• Ensure proper supply chain flow and stock availability
• Resolve market issues quickly and effectively
• Reporting & Accountability
• Track sales data, team performance, and market feedback
• Provide regular reports directly to management
• Work with clear KPIs and measurable outcomes

Requirements

• Proven experience in FMCG / Food Industry (preferred sweets, snacks, or packaged foods)
• Strong experience in building markets and distribution networks
• Ability to hire and manage teams independently
• Highly target-driven with a “results-first” mindset
• Willingness to travel extensively across India
• Strong negotiation and communication skills
• Leadership mindset — not just a manager, but a builder

What We Offer

• Competitive salary + TA/DA
• Attractive incentives based on performance
• Opportunity to build and lead a national brand from the ground up
• High growth role with long-term leadership potential

Ideal Candidate

Someone who can sell air if needed, build a team from zero, enter any city and create demand, and is obsessed with results — not excuses.