PERFORMANCE MARKTING EXECUTIVE

Job Title: Performance Marketer

Organization: Dental Quest

Location: SECTOR 19, DWARKA, DELHI

Employment Type: Full-Time

About Dental QuestDental Quest is a modern dental care center focused on delivering high-quality, ethical, and patient-centric dental treatments. We are expanding our digital presence and are looking for a results-driven Performance Marketer to drive patient acquisition and brand growth through data-driven campaigns.

Job SummaryThe Performance Marketer will be responsible for planning, executing, and optimizing paid digital marketing campaigns to generate high-quality leads, increase patient footfall, and maximize ROI. The role requires strong analytical skills, platform expertise, and a deep understanding of healthcare marketing dynamics.

Key Responsibilities

1. Paid Advertising Campaign ManagementPlan and execute campaigns on:

• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Manage campaign budgets and optimize for cost per lead (CPL) and ROI
• Perform A/B testing for ad creatives, copy, and landing pages

2. Lead Generation & Conversion OptimizationGenerate high-quality patient leads for services such as:

• Dental implants
• Orthodontics
• Cosmetic dentistry
• Optimize landing pages for conversion rate improvement
• Work closely with front desk/telecaller team to track lead conversion

3. Data Analysis & ReportingMonitor key metrics:

• CTR (Click-through rate)
• CPL (Cost per lead)
• ROAS (Return on ad spend)
• Prepare weekly and monthly performance reports
• Use tools like:
• Google Analytics
• Google Tag Manager
• Meta Ads Manager

4. SEO & Organic Growth SupportAssist in improving local SEO rankings (Google My Business)

• Optimize website content with relevant keywords
• Support blog and content strategy for organic traffic growth

5. Creative Strategy & Content CoordinationCollaborate with design and content teams to create:

• Ad creatives
• Video campaigns
• Promotional content
• Suggest high-performing content ideas based on data insights

6. Patient Journey OptimizationAnalyze full funnel:

• Ad → Landing page → Call/WhatsApp → Clinic visit
• Identify drop-offs and improve conversion rates
• Improve patient acquisition funnel efficiency
• Required Skills & QualificationsBachelor’s degree in Marketing, Business, or related field
• 2–5 years of experience in performance marketing
• Strong expertise in:
• 
  
• Google Ads
• Meta Ads

Knowledge of:

• SEO
• Google Analytics
• Experience in healthcare/dental marketing (preferred)
• Strong analytical and data interpretation skills
• Good communication and coordination abilities
• Key Performance Indicators (KPIs)Cost per lead (CPL)
• Lead-to-patient conversion rate
• Return on ad spend (ROAS)
• Monthly patient acquisition numbers
• Website traffic and engagement
• What We OfferCompetitive salary + performance incentives
• Opportunity to work in a growing healthcare brand
• Creative and data-driven work environment
• Direct impact on business growth