Retail Store Manager

Company: I Baby Private Limited

Location: Punjabi bag, New Delhi

Department: Retail Sales

Reporting To: Area / Regional Sales Manager

Role Objective:

The Store Sales Manager is responsible for driving store sales performance, achieving business targets, managing day-to-day store operations, leading the store team, and ensuring an excellent customer experience, in line with brand standards and company goals.

Key Responsibilities:

1. Sales & Business Performance

Achieve and exceed monthly, quarterly, and annual sales targets

Drive category-wise and product-wise sales performance

Improve key metrics such as Conversion Rate, Average Bill Value (ABV), and Footfall Productivity

Plan and execute in-store promotions and sales initiatives

Analyze daily, weekly, and monthly sales reports and take corrective actions

2. Store Operations Management

Ensure smooth store opening and closing as per SOPs

Manage inventory planning, stock availability, and timely replenishment

Control stock aging, shrinkage, and pilferage

Maintain Visual Merchandising (VM) as per brand guidelines

Ensure billing accuracy and smooth functioning of POS systems

3. Team Management & Leadership

Recruit, train, and onboard store sales staff

Allocate daily targets and responsibilities to team members

Motivate and guide the team to achieve individual and store targets

Conduct regular product and sales training sessions

Manage staff attendance, rosters, performance, and discipline

4. Customer Experience Management

Deliver superior customer service and build long-term customer relationships

Handle customer complaints and escalations efficiently

Ensure high customer satisfaction and repeat business

Collect customer feedback and implement service improvement actions

5. Local Marketing & Business Development

Plan and execute local marketing activities (events, society tie-ups, partnerships)

Track competitor activity and market trends

Suggest initiatives to increase walk-ins and brand visibility

6. Reporting & Compliance

Ensure compliance with company policies, processes, and SOPs

Prepare and submit sales, inventory, and expense reports on time

Support audits and maintain proper documentation

Key Performance Indicators (KPIs):

Sales Target Achievement (%)

Store Revenue & Profitability

Conversion Rate & Average Bill Value (ABV)

Inventory Accuracy & Stock Turnover

Customer Satisfaction Score

Team Productivity & Attrition

Qualifications & Skills:

Graduate (MBA in Retail / Sales preferred)

4–7 years of retail sales experience (Baby care / Apparel / Lifestyle preferred)

Strong leadership and people management skills

Excellent communication skills (English & Hindi)

Target-driven and result-oriented approach

Proficiency in MS Excel and POS systems

Compensation & Benefits:

Competitive salary with performance-based incentives

Growth opportunities within the organization

Professional and dynamic retail work environment