Sales Engineer

Sales EngineerCompany: effelon+ (SI POWER CONTROL SOLUTION PVT. LTD.)

Location: Delhi NCR (Travel Required)

Employment Type: Full-Time

Industry: Electrical & Power Solutions Manufacturing

About effelon+At effelon+, we design and manufacture premium power protection solutions including Servo Voltage Stabilizers, Distribution Transformers, Isolation Transformers, Online UPS Systems, and customized electrical solutions. Since 2001, we have been helping industries operate safely with reliable power solutions.

Tagline: When Safety Matters.

Job SummaryWe are looking for a technically strong and highly motivated Sales Engineer who can identify industrial customers, understand their electrical requirements, recommend the right solution, and convert opportunities into long-term business relationships.

This role combines engineering knowledge with business development. The ideal candidate should be comfortable meeting factory owners, electrical consultants, EPC contractors, OEMs, panel builders, and government organizations.

• Key ResponsibilitiesBusiness DevelopmentIdentify new customers in industrial and commercial sectors.
• Generate leads through field visits, networking, references, exhibitions, and digital platforms.
• Build relationships with OEMs, EPC contractors, consultants, industries, and government departments.
• Develop dealer and distributor networks in assigned territories.
• Technical SalesUnderstand customer electrical load and application requirements.
• Recommend suitable Servo Voltage Stabilizers, Transformers, UPS Systems, or customized power solutions.
• Deliver technical presentations and product demonstrations.
• Coordinate with the engineering team for technical discussions and special requirements.
• Sales ProcessPrepare quotations and techno-commercial proposals.
• Negotiate pricing and commercial terms.
• Follow up on enquiries until order closure.
• Achieve monthly, quarterly, and annual sales targets.
• Maintain a healthy sales pipeline using CRM or Excel.
• Customer Relationship ManagementMaintain strong relationships with existing customers.
• Conduct regular customer visits.
• Ensure high customer satisfaction.
• Coordinate with the service team for after-sales support.
• Market IntelligenceMonitor competitor activities and pricing.
• Identify new market opportunities.
• Share customer feedback with management for product improvement.
• ReportingSubmit Daily Call Reports (DCR).
• Maintain visit reports and sales forecasts.
• Update enquiry status, quotations, and order progress.
• EligibilityB.E./B.Tech/Diploma in Electrical or Electronics Engineering.
• 1-5 years of experience in B2B industrial sales.
• Freshers with excellent communication skills may also apply.

Preferred ExperienceExperience in selling any of the following:

• Servo Voltage Stabilizers
• Transformers
• Online UPS
• Electrical Panels
• Switchgear
• Industrial Automation
• Power Quality Solutions
• Industrial Electrical Equipment
• Required SkillsTechnical SkillsBasic understanding of electrical systems.
• Ability to read single-line diagrams (SLD).
• Knowledge of three-phase electrical systems.
• Knowledge of industrial power distribution.
• MS Excel, Word, and PowerPoint.
• Soft SkillsExcellent communication skills.
• Strong negotiation skills.
• Presentation skills.
• Customer relationship management.
• Self-motivated and target-oriented.
• Professional personality.
• Key Performance Indicators (KPIs)Monthly sales revenue achieved.
• Number of customer meetings.
• New enquiries generated.
• Quotations submitted.
• Orders converted.
• Customer retention rate.
• Collection of outstanding payments.
• Dealer appointments.
• Travel RequirementsFrequent customer visits.
• Industrial site visits.
• Outstation travel when required.
• Participation in exhibitions and trade events.
• CompensationCompetitive Fixed Salary
• Attractive Sales Incentives
• Performance Bonus
• Travel Allowance
• Mobile Reimbursement
• Career Growth Opportunities
• Why Join effelon+?Work with a fast-growing electrical manufacturing company.
• Opportunity to build relationships with leading industries.
• Direct exposure to industrial projects and government sectors.
• Performance-driven culture with excellent growth opportunities.
• Learn technical sales from experienced professionals.

If you're passionate about engineering, enjoy meeting customers, and want to build a successful career in industrial sales, we'd love to hear from you.