Area Sales Manager

Business Development & Lead Generation

•     Identify and visit builders, contractors, real estate developers, and housing societies in the assigned NCR territory

•     Build and maintain a network of architects, interior designers, and PMCs for referral-based project inflow

•     Follow up on leads generated through Meta Ads, Google Ads, walk-ins, and showroom inquiries

•     Conduct cold visits to new residential and commercial projects under construction

Client Meetings & Conversions

•     Schedule and conduct client meetings — at the showroom, client site, or project site

•     Understand client requirements, brief the design team, and present proposals

•     Handle negotiations, quotations, and objection handling to close deals

•     Coordinate with the design team to ensure client requirements are accurately captured

Sales Target Achievement

•     Achieve monthly and quarterly revenue targets as set by the management

•     Maintain a healthy pipeline of warm and hot leads at all times

•     Submit weekly visit reports, lead status updates, and pipeline summaries

Channel & Partner Management

•     Develop and manage a channel partner network (architects, designers, contractors)

•     Organise site visits, product demonstrations, and showroom tours for channel partners

•     Maintain long-term relationships to drive repeat business and referrals

Market Intelligence

•     Track competitor activity, pricing, and new project launches in the territory

•     Share market feedback with the management to inform product and pricing decisions

REQUIREMENTS

Education & Experience

•     Graduate in any stream (MBA/BBA preferred but not mandatory)

•     2–6 years of field sales experience — modular furniture, interior products, building materials, or real estate preferred

•     Proven track record of meeting or exceeding sales targets

•     Existing network of architects, contractors, or builders in Delhi NCR is a strong advantage

Skills

•     Strong communication and negotiation skills in Hindi and English

•     Confident and presentable — comfortable meeting clients at all levels

•     Self-motivated, target-driven, and able to work independently in the field

•     Basic proficiency in WhatsApp, Excel, and lead tracking tools

•     Two-wheeler or four-wheeler with a valid driving licence (preferred)