Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize our online marketing efforts. The ideal candidate should have a strong understanding of digital channels, performance marketing, and data-driven decision-making to drive brand awareness, lead generation, and customer acquisition.

Key Responsibilities

• Plan and execute digital marketing campaigns across channels such as Google Ads, social media, email, and display advertising
• Manage and optimize paid campaigns (PPC, Meta Ads, LinkedIn Ads, etc.) to maximize ROI
• Handle SEO activities including keyword research, on-page and off-page optimization
• Manage company social media accounts and create engaging content
• Track and analyze campaign performance using tools like Google Analytics, Search Console, etc.
• Generate leads through digital campaigns and landing page optimization
• Coordinate with designers and content teams for creatives and campaigns
• Manage email marketing campaigns and automation workflows
• Monitor latest digital marketing trends and competitor activities
• Prepare regular performance reports and suggest improvements

Key Skills Required

• Strong knowledge of SEO, SEM, and paid advertising
• Hands-on experience with Google Ads and social media ads
• Understanding of analytics tools (Google Analytics, Data Studio, etc.)
• Basic knowledge of content marketing and copywriting
• Familiarity with CRM and marketing automation tools
• Good communication and analytical skills
• Ability to manage multiple campaigns simultaneously

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• Certifications in Google Ads, Meta Ads, or Digital Marketing are a plus
• Experience in lead generation or performance marketing preferred

Key Performance Indicators (KPIs)

• Cost per lead (CPL) / Cost per acquisition (CPA)
• Website traffic and conversion rate
• ROI on marketing campaigns
• Lead quality and volume
• Engagement rates across digital channels

What We Offer

• Competitive salary and incentives
• Opportunity to work on diverse digital campaigns
• Career growth in a fast-paced environment