Digital Marketing Specialist
Walnut Data Tech Private LimitedFixed
₹25,000 - ₹45,000
Earning Potential
₹45,000
Fixed
₹25,000 - ₹45,000
Earning Potential
₹45,000
Work from Office
Full Time
Min. 2 years
Basic EnglishJob highlights
Urgently hiring
Benefits include: Annual Bonus, PF, Mobile Allowance, Internet Allowance, Laptop
Job Description
About the RoleWe are looking for a results-driven Performance Marketer with 2+ years of hands-on experience managing paid campaigns across Google Ads and Meta Ads Manager. The ideal candidate should have strong analytical skills, campaign optimization experience, and the ability to generate qualified leads/sales while maintaining target ROAS and CPL goals.
- Key ResponsibilitiesPlan, execute, and optimize paid marketing campaigns on Google and Meta platforms.
- Manage campaigns across:
- Search Ads
- Display Ads
- YouTube Ads
- Facebook Ads
- Instagram Ads
- Remarketing Campaigns
- Monitor campaign performance and optimize for:
- ROAS
- CPL
- CPA
- CTR
- Conversion Rate
- Conduct keyword research, audience targeting, and competitor analysis.
- Create ad copies, campaign structures, and A/B testing strategies.
- Track conversions using:
- Google Analytics (GA4)
- Meta Pixel
- Google Tag Manager
- Prepare weekly/monthly performance reports and insights.
- Coordinate with design/content teams for creatives and landing pages.
- Manage advertising budgets effectively and improve campaign efficiency.
- Required Skills2+ years of hands-on experience in Google & Meta Ads.
- Strong understanding of:
- Performance Marketing
- Funnel Optimization
- Audience Segmentation
- Retargeting
- Experience with:
- GA4
- Google Tag Manager
- Meta Pixel
- Conversion Tracking
- Ability to analyze data and make performance-driven decisions.
- Good communication and reporting skills.
- Basic understanding of landing page optimization is a plus.
- Preferred QualificationsGoogle Ads Certification preferred.
- Experience in eCommerce or Lead Generation campaigns.
- Familiarity with CRM integrations and automation tools is an advantage.
Job role
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The candidate should have studied 12th Pass and people who have 2 to 31 years are eligible to apply for this job. You can apply for more jobs in Delhi-NCR to get hired quickly.
The candidate should have Basic English skills and sound communication skills for this job.
Both Male and Female candidates can apply for this job.
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