Marketing Manager

Company: Fortify

Location: Noida

Type: Full-Time

About Fortify

Fortify is a mission-driven activewear startup on the verge of our first major launch. We believe that what you wear should be as resilient as your spirit. Our apparel blends high-performance technical fabrics with a sleek, minimalist aesthetic designed for the gym, the street, and everywhere in between. We are building a community of "Fortified" individuals and we need you to help us tell their story.

The Role

As our first Marketing Manager, you aren’t just joining a company; you’re building a brand from the ground up. You will own the Go-To-Market (GTM) strategy for our inaugural collection. Your goal is to turn "Fortify" from a brand name into a household staple. You’ll be responsible for the "hype cycle," the launch day execution, and the post-launch retention strategy.

Key Responsibilities

• The Big Launch: Execute the end-to-end launch strategy for our first product line, including pre-order campaigns, drop-day logistics, and PR outreach.

• Brand Voice & Social: Build and manage our presence on Instagram, YouTube and Pinterest. We need a cohesive aesthetic and a voice that resonates with the modern athlete.

• Influencer & Community: Identify and seed products to "Founding Athletes" (influencers/ambassadors) who align with our brand values.

• Paid & Performance: Oversee initial paid social spend (Meta/TikTok ads) to drive traffic to the site, constantly testing creative and targeting.

• Email/SMS Marketing: Build our "Launch List" and design automated flows to convert early interest into loyal customers.

• Customer Insights: Act as the "voice of the customer," gathering feedback from our first buyers to help the product team refine future drops.

Who You Are

• Early-Stage Energized: You thrive in the "scrappy" phase. You’re comfortable with ambiguity and happy to wear five different hats in one day.

• Activewear Obsessed: You keep a pulse on fitness trends, fabric innovations, and what the competition is doing.

• Visual Storyteller: You have a sharp eye for photography and design. You know what makes a "scroll-stopping" piece of content.

• Data-Informed: You love the creative side, but you live for the "Add to Cart" conversion rate.

• Experience: 3+ years in D2C (Direct-to-Consumer) marketing, ideally in apparel, wellness, or lifestyle brands.

Why Join Us?

• Ground Floor Opportunity: Shape the identity of a brand from day one.

• Equity: Be a true stakeholder in the brand's success.

• Autonomy: No red tape. If you have a great idea, we test it.

• Perks: A wardrobe full of the best activewear you’ve ever worn and a flexible work environment.

How to Apply

Send us an email with the subject line “Job Application for Marketing Manager at Fortify” attaching your detailed resume and relevant experience certificate(s).