Performance Marketing Associate

About PCS Media

PCS Media is a performance marketing agency focused on helping coaches succeed, emphasizing Profitability, Credibility, and Scalability. We work with top coaches in India, delivering solutions that maintain a lower Cost Per Acquisition (CPA) than industry standards. Our strategies ensure maximum return on investment and efficient growth.

Our mission is to handle all aspects of marketing for coaches, from planning campaigns to reporting results. We ensure every marketing dollar is effective, enhancing profitability and scalability with a strong emphasis on credibility.

Selected intern’s day-to-day responsibilities include

1. Strategy & Execution:

• Execute weekly and monthly plans to grow the client’s user base and manage marketing budgets across multiple channels.
• Understand project buyer persona and plan marketing communications accordingly.
• Maintain a daily optimization plan so that you have eyes on winner & looser assets.
• Optimize campaigns for cost and performance while managing cost per acquisition (CPA).
• Keep an eye on landing pages and funnel optimization to improve relevance and conversion rates.
• Conduct continuous audience testing to identify the most effective segments.
• Utilize A/B testing methodologies to refine targeting and creative strategies.
• Develop strategies to consistently hit user acquisition targets.

2. Analysis & Reporting:

• Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings.
• Analyze & Optimize the customer journey to enhance user experience and conversions.
• Use data-driven insights to refine the conversion funnel.
• Analyze results to determine the most impactful creative strategies (Image ads & Video Ads).

3. Cross-functional Collaboration:

• Navigate relationships with clients, web development, creative, and marketing teams.
• Collaborate with growth teams to identify and exploit new acquisition opportunities.
• Communicate regularly with founders and managers to report and enhance campaign performance.

Internship-Type

• Full time - In Office - Noida Sector 63
• 8-9 hours/day
• Salary Range: 15K to 25K Based On Experience
• First 7 Days Trial

Qualifications

• No formal degree required; passion for performance marketing is key.
• Proficient in Canva for content creation.
• Optimal knowledge of copywriting.
• Optimal knowledge of Meta Platforms & YouTube, including trends and best practices.

Benefits for joining

• Opportunity to work with the biggest coaches in India.
• Opportunity to work with a diverse and collaborative remote team.
• Access resources and support for personal and professional growth.
• Access to continuous learning and skill development.