Sales Executive - Telecaller

PositionSales Executive (Telecaller) – Sportswear Wholesale

LocationNew Delhi (On-site)

Employment TypeFull-Time

About the RoleWe are looking for an energetic, target-driven, and experienced Sales Executive (Telecaller) with a strong background in the sportswear and activewear industry. The ideal candidate should have an established network of wholesalers, distributors, retailers, and dealers across India and possess exceptional cold-calling and relationship-building skills.

The primary responsibility is to generate new business opportunities, onboard wholesale buyers, and drive B2B sales through proactive outbound calling and follow-ups.

• Key ResponsibilitiesGenerate new B2B sales through cold calling and lead generation.
• Contact wholesalers, distributors, retailers, dealers, and institutional buyers across India.
• Convert cold leads into long-term business relationships.
• Build and maintain a strong sales pipeline.
• Identify new market opportunities and expand the dealer/distributor network.
• Develop relationships with existing customers to maximize repeat business.
• Conduct product presentations and explain pricing, schemes, and promotions.
• Follow up on quotations, negotiations, and order closures.
• Coordinate with internal teams for order processing and dispatch.
• Maintain accurate CRM records of customer interactions and sales activities.
• Achieve daily, weekly, and monthly sales targets.
• Gather competitor intelligence, pricing information, and market feedback.
• Mandatory RequirementsMinimum 2–5 years of experience in Sportswear, Activewear, Athleisure, or Apparel Wholesale Sales.
• Existing network of wholesalers, distributors, dealers, retailers, and bulk buyers in the sportswear industry.
• Exceptional cold calling, persuasion, and objection-handling skills.
• Proven track record of generating business through outbound sales.
• Excellent communication skills in Hindi and English (additional regional languages are a plus).
• Strong negotiation and closing abilities.
• Comfortable making 100+ outbound calls per day.
• Self-motivated, target-oriented, and highly disciplined.
• Good understanding of wholesale pricing, margins, and B2B sales processes.
• Proficient in Microsoft Excel, CRM software, and WhatsApp Business.
• Preferred QualificationsExperience selling sportswear brands, activewear, gym wear, footwear, or related products.
• Existing database of wholesalers and distributors across multiple states.
• Experience working with garment manufacturers or wholesale trading companies.
• Knowledge of dealer appointment and distributor development.
• Ability to travel when required for customer meetings and exhibitions.
• Key SkillsCold Calling
• B2B Sales
• Wholesale Sales
• Distributor Development
• Dealer Acquisition
• Lead Generation
• Tele Sales
• Customer Relationship Management
• Negotiation
• Sales Closing
• Market Expansion
• Follow-up & Conversion
• Communication Skills
• Objection Handling
• Sales Pipeline Management
• Key Performance Indicators (KPIs)Number of outbound calls made per day.
• New wholesalers/distributors onboarded.
• Monthly sales revenue achieved.
• Lead-to-order conversion rate.
• Repeat orders from existing customers.
• Customer retention rate.
• Collection of market intelligence and competitor insights.
• What We OfferAttractive fixed salary with performance-based incentives.
• Monthly and quarterly sales bonuses.
• Career growth opportunities.
• Dynamic and fast-growing work environment.
• Opportunity to work with a rapidly expanding wholesale sportswear business.

Ideal CandidateThe ideal candidate is someone who already understands the Indian sportswear wholesale market, enjoys speaking with customers, excels at cold calling, consistently achieves sales targets, and has the confidence to build long-term relationships with wholesalers and distributors across India.