Social Media Executive

Job Description – Social Media Executive  

Experience Required: 3–6 Years

About the Role  

We are looking for a creative, performance-driven, and trend-aware Social Media Executive to manage and grow the organization’s digital presence across multiple platforms. The candidate should have hands-on experience in content planning, social media strategy, audience engagement, paid promotions coordination, and performance analysis for brands/products.

The ideal candidate should possess strong communication skills, creativity, platform understanding, and the ability to execute campaigns aligned with business goals.

Key Responsibilities  

Social Media Management  

• Handle end-to-end management of social media platforms including Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, etc.
• Create monthly social media calendars aligned with marketing campaigns and brand objectives.
• Schedule, publish, and monitor daily posts, reels, stories, and promotional content.
• Ensure consistency in brand tone, messaging, and visual identity across all platforms.

Content Planning & Coordination  

• Coordinate with graphic designers, video editors, animators, and content writers for creative execution.
• Develop engaging captions, hashtags, hooks, and campaign concepts.
• Assist in creating educational, promotional, festive, product-based, and trend-driven content.
• Brainstorm innovative ideas for audience engagement and organic growth.

Performance Marketing Support  

• Support paid social media campaigns in coordination with the digital marketing team.
• Track campaign performance metrics such as reach, engagement, CTR, leads, and conversions.
• Optimize social media activities based on analytics and platform insights.

Community Engagement  

• Respond to comments, messages, and audience interactions professionally and promptly.
• Monitor audience feedback and online reputation management.
• Build engagement strategies to improve followers and community interaction.

Trend & Competitor Analysis  

• Stay updated with latest social media trends, platform updates, AI tools, and digital marketing practices.
• Conduct competitor benchmarking and suggest improvement strategies.
• Identify viral trends and adapt them creatively for the brand.

Reporting & Analytics  

• Prepare weekly and monthly social media performance reports.
• Analyze content performance and recommend improvements for better engagement and visibility.
• Monitor KPIs and growth metrics across platforms.

Required Skills & Qualifications  

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Media, or related field.
• 3–6 years of hands-on experience in social media management and digital marketing.
• Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
• Good knowledge of Canva, Meta Business Suite, scheduling tools, and basic analytics tools.
• Understanding of reels, short-form video trends, influencer collaborations, and engagement strategies.
• Excellent written and verbal communication skills.
• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced environment and manage multiple brands/projects simultaneously.

Preferred Skills  

• Knowledge of AI-powered social media/content tools.
• Basic understanding of SEO, paid ads, and content marketing.
• Experience in publishing, education, e-commerce, or product-based industries will be an added advantage.
• Familiarity with tools like ChatGPT, Canva AI, Buffer, Hootsuite, or similar platforms.

Key Expectations  

• Strong ownership and accountability toward assigned campaigns.
• Creative thinking with execution-oriented approach.
• Ability to meet deadlines and adapt to changing trends quickly.
• Passion for digital storytelling and audience engagement.