Social Media Manager

Develop and execute social media strategies to enhance brand awareness and engagement.

Create, schedule, and publish content across social media platforms such as Facebook, Instagram, LinkedIn, X (Twitter), YouTube, and Pinterest.

Write engaging captions, posts, blogs, and promotional content aligned with the brand voice.

Design or coordinate the creation of graphics, videos, reels, and other multimedia content.

Manage the company's social media accounts and ensure consistent branding across all platforms.

Monitor, respond to, and engage with followers, comments, messages, and online communities.

Plan and execute social media campaigns, contests, and promotional activities.

Track social media trends, competitor activities, and emerging digital marketing opportunities.

Analyze campaign performance using analytics tools and prepare regular performance reports.

Optimize content and campaigns based on engagement, reach, and conversion metrics.

Collaborate with the marketing, design, sales, and content teams to support business objectives.

Coordinate with influencers, content creators, and brand ambassadors for marketing campaigns.

Manage paid social media advertising campaigns and monitor advertising budgets.

Ensure timely posting according to the content calendar and campaign schedules.

Monitor online reputation and address customer feedback professionally.

Conduct keyword, hashtag, and audience research to improve content visibility.

Assist in developing digital marketing campaigns, email marketing, and promotional initiatives.

Stay updated with platform algorithm changes and social media best practices.

Maintain brand consistency in messaging, tone, and visual identity across all channels.

Support lead generation and customer acquisition efforts through effective social media marketing.

Social media management and content planning

Content writing and copywriting

Graphic design tools (Canva, Adobe Photoshop, Illustrator)

Video editing (CapCut, Premiere Pro, After Effects, or similar)

Meta Business Suite and LinkedIn Campaign Manager

Social media advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)

SEO and hashtag optimization

Google Analytics and social media analytics tools

Creativity and visual storytelling

Excellent communication and interpersonal skills

Time management and multitasking

Analytical thinking and performance reporting

Trend awareness and adaptability