Social Media Marketer

About the Role

We are looking for a results-driven Performance Marketing Specialist who knows how to generate high-quality leads.

You will be responsible for planning, executing, and optimizing paid ad campaigns across Meta (Facebook, & Instagram) Youtube and Google Ads 

 If you understand lead intent, funnel psychology, and ROI-driven marketing, this role is for you.

Key Responsibilities

• Plan, launch, and scale lead generation campaigns on Meta Ads & Google Ads
• Optimize campaigns to deliver consistent, high-quality leads
• Create and test ad creative, copy, and hooks based on audience behaviour
• Build and optimize landing pages/funnels for higher conversions
• Track and analyse campaign performance using tools like Google Analytics, Meta Ads Manager, GTM
• Improve Cost Per Lead (CPL) and overall Return on Ad Spend (ROAS)
• Conduct A/B testing for creative, audiences, and funnels
• Work closely with the team to align campaigns with client goals
• Provide weekly insights and performance reports with actionable recommendations

What We’re Looking For

• Proven experience in Meta Ads & Google Ads (Lead Generation focus)
• Strong understanding of funnel strategy (TOF, MOF, BOF)
• Ability to identify and target the right audience for different industries
• Skilled in copywriting for ads (hooks, CTAs, scroll-stopping creative)
• Data-driven mind-set with the ability to optimize campaigns based on numbers
• Experience with CRM integrations, pixel tracking, and conversion tracking
• Ability to handle multiple accounts and budgets efficiently

Bonus Skills (Good to Have)

• Landing page tools (Click Funnels, Word Press, Web flow, etc.)
• Basic design skills (Canva etc.)
• Experience with automation tools & CRM systems
• Knowledge of conversion rate optimization (CRO)

KPIs You’ll Be Measured On

• Cost Per Lead (CPL)
• Lead Quality (conversion to sales)
• Return on Ad Spend (ROAS)
• Campaign scalability