Sales & Marketing Executive

KRA (Key Result Areas) – Sales & Marketing Executive / Manager

• 1. Sales GrowthAchieve monthly, quarterly, and annual sales targets.
• Increase revenue and profitability across assigned territories.
• Generate new business opportunities and expand the customer base.
• 2. Customer Acquisition & DevelopmentIdentify and onboard new distributors, dealers, wholesalers, and direct customers.
• Build and maintain strong relationships with existing customers.
• Increase repeat business through regular customer engagement.
• 3. Business DevelopmentIdentify new market segments and growth opportunities.
• Conduct competitor analysis and monitor market trends.
• Develop strategies for market expansion.
• 4. Marketing ActivitiesPlan and execute marketing campaigns (online and offline).
• Coordinate product launches, exhibitions, trade fairs, and promotional events.
• Manage branding and promotional materials.
• 5. Lead GenerationGenerate qualified leads through field visits, digital platforms, referrals, and exhibitions.
• Ensure timely follow-up and conversion of leads into sales.
• 6. Sales Forecasting & ReportingPrepare weekly and monthly sales reports.
• Maintain an accurate sales pipeline and forecast.
• Submit Daily Sales Reports (DSR), Monthly Sales Reports (MSR), and market feedback.
• 7. Collections & Payment Follow-upEnsure timely collection of outstanding payments.
• Maintain debtor days within company targets.
• Coordinate with the accounts team to resolve payment issues.
• 8. Product PromotionConduct product presentations and demonstrations.
• Educate customers about product features and benefits.
• Promote new products and increase product penetration.
• 9. Customer ServiceResolve customer complaints and coordinate with internal teams.
• Ensure customer satisfaction and maintain long-term relationships.
• 10. Team CoordinationCoordinate with production, dispatch, accounts, purchase, and customer support teams.
• Ensure timely order processing and deliveries.
• 11. Territory ManagementPlan customer visits effectively.
• Increase market coverage.
• Appoint and manage distributors where required.
• 12. MIS & DocumentationMaintain CRM/customer database.
• Update visit reports, quotations, enquiries, and order status.
• Ensure proper documentation of sales activities.

Key Performance Indicators (KPIs)KRAKPITargetSales AchievementSales vs Target≥100%New CustomersNew customer acquisition8–10/monthLead ConversionConversion Rate≥30%Revenue GrowthMonthly sales growth10–15%Customer RetentionRepeat orders≥90%CollectionsOutstanding within credit period≥95%Customer VisitsField visits20–25/weekQuotationsResponse timeWithin 24 hoursComplaint ResolutionClosure timeWithin 48 hoursReportingDSR/MSR submission100% on timeMarketing ActivitiesCampaigns/EventsAs per annual planDistributor DevelopmentNew distributors1–2/month (where applicable)

• ResponsibilitiesAchieve assigned sales targets.
• Develop new customers and maintain existing accounts.
• Generate enquiries and convert them into orders.
• Prepare quotations and negotiate commercial terms.
• Follow up on payments and outstanding receivables.
• Coordinate order execution with internal departments.
• Collect market intelligence and competitor information.
• Conduct promotional activities and product presentations.
• Submit timely reports and maintain CRM records.
• Represent the company professionally and uphold brand standards.