Digital Marketing Manager

• Digital Marketing Manager – Key RequirementsAI Tools KnowledgeMust be proficient in AI tools such as ChatGPT, Gemini, Canva AI, and other marketing automation platforms for content creation, lead generation, and campaign optimization.
• Video Marketing & EditingExperience in creating and managing marketing videos, reels, YouTube content, and short-form videos using tools like Canva, CapCut, Premiere Pro, or similar software.
• SEO ExpertiseStrong knowledge of On-Page SEO, Off-Page SEO, Technical SEO, keyword research, backlink building, and Google ranking strategies.
• Facebook Ads ManagerHands-on experience in creating, managing, and optimizing Facebook and Instagram ad campaigns with a focus on ROI and lead generation.
• Facebook Lead GenerationAbility to generate quality B2B and B2C leads through Facebook Lead Forms, Landing Pages, and targeted advertising campaigns.
• LinkedIn MarketingExperience in LinkedIn profile optimization, company page management, content marketing, lead generation, and LinkedIn Ads for industrial and B2B businesses.
• WhatsApp MarketingKnowledge of WhatsApp Business, bulk messaging tools, customer engagement campaigns, catalog management, and lead nurturing through WhatsApp.
• Website Creation & ManagementAbility to create, update, and manage websites using WordPress or similar platforms, including landing pages, SEO optimization, and content updates.
• Content Creation & Social Media ManagementCapable of creating marketing content, graphics, blogs, product presentations, and managing social media platforms regularly.

1. Laptop & Work Infrastructure

• Candidate must own a personal laptop with a stable internet connection and be capable of working independently while maintaining daily marketing reports and lead tracking.
• Additional Preferred SkillsGoogle Ads (Search & Display)
• Email Marketing
• CRM Management
• Graphic Designing (Canva)
• Analytics & Reporting (Google Analytics, Meta Insights)
• Industrial/B2B Marketing Experience

Expected Outcome: Generate qualified leads, increase brand visibility, improve website traffic, and support sales growth through digital marketing activities.