Technical Sales Engineer

We are seeking a motivated and technically skilled Technical Sales Engineer with hands-on knowledge of metal cutting tools and machining applications. The ideal candidate will be responsible for promoting and selling Walter Tools (Germany), understanding customer machining requirements, providing technical solutions, and developing long-term relationships with manufacturing customers.

This role combines technical expertise with sales and requires regular interaction with customers in industries such as automotive, aerospace, precision engineering, general manufacturing, and machine shops.

• Key ResponsibilitiesTechnical Sales & Business DevelopmentPromote and sell Walter Tools (Germany) cutting tools and machining solutions.
• Identify new business opportunities and develop a strong customer base in the assigned territory.
• Visit customers regularly to understand their machining processes and tooling requirements.
• Recommend suitable cutting tool solutions to improve productivity, tool life, and machining efficiency.
• Conduct product presentations, demonstrations, and technical discussions with customers.
• Customer SupportProvide application support for milling, turning, drilling, threading, and hole-making operations.
• Analyze customer machining challenges and recommend cost-effective tooling solutions.
• Coordinate on-site tool trials and performance evaluations.
• Work closely with customers' production, maintenance, and purchase teams.
• Resolve technical and commercial queries promptly.
• Sales & Relationship ManagementPrepare quotations and negotiate commercial terms.
• Follow up on quotations and convert opportunities into sales.
• Build and maintain long-term relationships with OEMs, component manufacturers, and industrial customers.
• Achieve monthly and annual sales targets.
• Identify opportunities for cross-selling and upselling tooling solutions.
• Market DevelopmentMonitor market trends, competitor activities, and customer requirements.
• Develop strategies to increase market share within the assigned territory.
• Participate in technical seminars, exhibitions, and customer events.
• ReportingMaintain customer visit reports and sales activity records.
• Update CRM with customer interactions, opportunities, and sales forecasts.
• Submit weekly and monthly sales reports to management.
• Required QualificationsDiploma or Bachelor's Degree in Mechanical Engineering, Production Engineering, or a related field.
• 1–2 years of experience in technical sales or application engineering of cutting tools.
• Experience with Walter Tools or other premium cutting tool brands such as Sandvik Coromant, Kennametal, Seco Tools, ISCAR, Mitsubishi Materials, TaeguTec, or Dormer Pramet is preferred.
• Strong understanding of CNC machining, metal cutting, tooling selection, machining parameters, and manufacturing processes.
• Required SkillsTechnical knowledge of milling, turning, drilling, threading, and indexable cutting tools.
• Understanding of CNC machining centers, VMCs, HMCs, and CNC lathes.
• Excellent communication and presentation skills.
• Strong problem-solving and analytical abilities.
• Sales, negotiation, and relationship-building skills.
• Ability to conduct technical discussions with production and manufacturing teams.
• Proficiency in MS Office and CRM software.
• Willingness to travel extensively within the assigned territory.
• Preferred Candidate ProfilePassionate about technical selling and customer interaction.
• Self-driven, target-oriented, and capable of working independently.
• Strong customer service mindset with excellent follow-up skills.
• Ability to understand customer machining challenges and recommend productivity improvements.
• Key Performance Indicators (KPIs)Monthly and annual sales achievement.
• New customer acquisition.
• Customer retention and repeat business.
• Successful tool trials and application conversions.
• Quotation-to-order conversion rate.

Territory growth and market share expansion.