Digital Marketer

We are looking for a results-driven Performance Marketer who can generate quality leads, optimize advertising campaigns, and maximize return on investment across digital platforms. The ideal candidate should have hands-on experience managing paid campaigns, analyzing data, and improving conversion rates.

• Key Responsibilities Plan, execute, and optimize paid advertising campaigns on:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display & YouTube)
• Generate qualified leads and improve cost per lead (CPL).
• Monitor campaign performance and prepare regular reports.
• Conduct audience research, targeting, and retargeting campaigns.
• Perform A/B testing on creatives, ad copies, and landing pages.
• Track and analyze key metrics such as CTR, CPC, CPL, ROAS, and Conversion Rate.
• Collaborate with graphic designers and video editors for ad creatives.
• Manage campaign budgets effectively.
• Stay updated with the latest digital marketing trends and platform updates.
• Suggest strategies to improve lead quality and campaign performance.
• Required Skills Experience with Meta Ads Manager and Google Ads.
• Strong understanding of conversion tracking, pixels, and analytics.
• Knowledge of Google Analytics (GA4) and Google Tag Manager.
• Ability to analyze campaign data and make data-driven decisions.
• Strong communication and reporting skills.
• Basic understanding of landing page optimization.
• Preferred Qualifications Bachelor's degree in Marketing, Business, or a related field.
• Experience in lead generation campaigns.
• Certifications in Google Ads or Meta Advertising are a plus.
• Key Performance Indicators (KPIs)Number of qualified leads generated.
• Cost Per Lead (CPL).
• Return on Ad Spend (ROAS).
• Conversion Rate.
• Lead-to-sale conversion quality.
• Campaign ROI.
• What We OfferCompetitive salary and performance incentives.
• Growth opportunities in a fast-growing organization.
• Opportunity to work on diverse digital marketing campaigns.
• Collaborative and supportive work environment.

To Apply:

Send your resume along with examples of campaigns you have managed, including results achieved (CPL, ROAS, lead volume, etc.).