Digital Marketing Executive

Digital Marketing Executive – Job DescriptionAs a Digital Marketing Executive, your primary responsibility will be to plan, execute, and optimize the company's digital marketing activities to generate leads, increase brand awareness, and support business growth.

• Key Responsibilities:Plan and execute digital marketing campaigns across various online platforms.
• Manage and optimize Meta (Facebook & Instagram), Google, and YouTube advertising campaigns.
• Generate quality leads while maintaining the targeted Cost Per Lead (CPL).
• Coordinate with the content, design, and video editing teams to ensure timely campaign execution.
• Monitor campaign performance and prepare daily, weekly, and monthly reports.
• Manage social media promotions, remarketing, and audience targeting strategies.
• Improve website performance through SEO and track analytics using Google Analytics, Search Console, and other marketing tools.
• Conduct competitor research and identify new growth opportunities.
• Optimize landing pages and marketing funnels to improve conversion rates.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Your performance will be evaluated based on lead quality, campaign performance, return on advertising spend (ROAS), timely execution, and contribution towards the company's marketing and business objectives. Detailed processes and responsibilities will be provided in the company's SOP.