Digital Marketing Specialist

We are looking for a creative and results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns that increase brand awareness, generate leads, and drive business growth. The ideal candidate should have experience across multiple digital marketing channels and a strong understanding of analytics and performance optimization.

• Key ResponsibilitiesPlan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Manage SEO and SEM activities to improve website visibility and traffic.
• Create, schedule, and manage engaging social media content.
• Develop and execute email marketing campaigns.
• Monitor campaign performance using Google Analytics and other reporting tools.
• Optimize campaigns based on KPIs such as traffic, leads, conversions, CTR, CPC, and ROI.
• Coordinate with designers, content writers, and sales teams to execute marketing initiatives.
• Maintain and update the company website and landing pages.
• Conduct keyword research, competitor analysis, and market research.
• Prepare weekly and monthly performance reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Required QualificationsBachelor's degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing (freshers with strong internship experience may also apply).
• Good understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Familiarity with Google Analytics, Google Search Console, and marketing automation tools.
• Strong analytical and communication skills.
• Ability to manage multiple campaigns and meet deadlines.
• Preferred SkillsExperience with WordPress or other CMS platforms.
• Knowledge of Canva, Adobe Creative Suite, or similar design tools.
• Understanding of basic HTML/CSS is an advantage.
• Experience with CRM tools and lead management.
• Google Ads, Google Analytics, or Meta Blueprint certifications are a plus.
• Key Performance Indicators (KPIs)Website traffic growth
• Lead generation
• Conversion rate
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Social media engagement and follower growth
• Organic search rankings
• Email campaign performance
• BenefitsCompetitive salary
• Performance-based incentives
• Learning and certification opportunities
• Career growth and development
• Health insurance and other company benefits (as applicable)