FMCG Sales Executive

Field Sales Executive (General Trade)

Location: Pune, Gurgaon Department: Sales / Offline Expansion Employment Type: Full-time Experience: 2 Years+ (Min 2 years of experience in FMCG retail)

About Super Urbans

Super Urbans is a new age D2C company. It is catering the new need-states of consumer through products which make their food & lifestyle better.

Role Overview

We are looking for a high-energy Field Sales Executive to lead our offline expansion. In this role, you will be the face of our brand in the market. Your primary goal is to build a distribution network from scratch, onboard new retailers (General Trade), and ensure our products are visible on the shelves.

This is an entry-level role perfect for someone who enjoys being outdoors, meeting new people, and has a strong desire to build a career in FMCG Sales.

Key Responsibilities

1. Market Coverage & Beat Planning

• Execute daily market visits according to a defined Permanent Journey Plan (PJP) (visiting 30–40 outlets per day).
• Identify and map new potential outlets (Kirana stores, chemist shops, bakeries) in your assigned territory to expand coverage.

2. Sales & Order Booking

• Pitch our products to retailers, explaining the USP and margins to secure orders (Secondary Sales).
• Push for range selling (ensuring the retailer stocks multiple SKUs/flavors) to increase bill value.
• Achieve monthly revenue and volume targets.

3. Distributor Management

• Coordinate with the local distributor to ensure orders booked are delivered within 24–48 hours.
• Monitor distributor stock levels to prevent stock-outs.

4. Merchandising & Visibility

• Ensure the product is placed at eye level or in high-visibility zones (Counter Top/Shelves).
• Deploy Point of Sale Materials (POSM) like posters, danglers, and stickers to grab consumer attention.

5. Reporting

• Maintain daily reports of calls made, orders booked, and new outlets opened.
• Use the Sales Force Automation (SFA) app to mark attendance and punch orders in real-time.

What We Are Looking For

Must-Haves:

• Education: Graduate in any stream (12th Pass with good experience may be considered).
• Previous Experience: 1-2 years experience in field-sales with D2C FMCG company
• Mobility: Must own a two-wheeler and a valid driving license.
• Language: Fluency in the local language is mandatory; basic English is preferred.
• Tech Savvy: Comfortable using a smartphone and sales apps.

Personality Traits:

• Street Smart: Ability to navigate local markets and negotiate with tough shopkeepers.
• Resilient: Sales involves rejection; you must be able to handle "No" and keep moving.
• Hustler: Since we are a D2C startup, we value speed and initiative over rigid processes.

Why Join Us?·        

Fast-Track Growth: Direct exposure to the founding team/senior sales leaders. High performers can expect promotion to Area Sales Manager rapidly.

·        Incentives: Competitive salary + Uncapped Performance-based Incentives.

·        Culture: Work with a young, dynamic team that celebrates small wins.

Allowances: Travel/Fuel allowance and mobile reimbursement provided.