Marketing Management Trainee

Management Trainee

Responsibilities & Key Deliverables

Develop and execute paid campaigns (Google Ads, LinkedIn Ads, Facebook Ads) focused on generating qualified leads.
Optimize campaigns for CPL (Cost per Lead) and ROI.
Implement retargeting strategies to nurture prospects.Drive organic traffic through SEO best practices (on-page, off-page, technical SEO).
Collaborate with content teams to create blogs, landing pages, and case studies aligned with lead-gen goals.Manage and optimize website UX/UI for conversions.
Create high-converting landing pages integrated with CRM and marketing automation tools.Implement and manage email marketing workflows for lead nurturing.
Ensure seamless integration between digital campaigns and CRM systems (e.g., Salesforce, HubSpot).Track and analyze campaign performance using Google Analytics, GA4, and other tools.
Prepare weekly/monthly dashboards for management review.Manage LinkedIn and other relevant platforms for brand visibility and engagement
Develop thought leadership content to position Mahindra Powerol as an industry leader

 

Experience

Education: MBA/PGDM in Marketing or equivalent

Industry Preferred

Genset Or heavy engineering background.

Qualifications

Education: MBA/PGDM in Marketing or equivalent
Technical Skills:
Google Ads, LinkedIn Ads, Facebook Ads
SEO tools (SEMRush, Ahrefs)
Marketing Automation (HubSpot, Marketo)
Analytics (Google Analytics, GA4, Data Studio)

General Requirements

KPIs & Performance Metrics:Lead Generation:
Number of qualified leads generated per month/quarter.
Cost per Lead (CPL) vs. target.

Campaign Performance:
ROI on paid campaigns.
Click-through Rate (CTR) and Conversion Rate (CVR) for ads and landing pages.

SEO & Organic Growth:
Increase in organic traffic and keyword rankings.
Growth in website engagement metrics (time on site, bounce rate

Marketing Automation:
Email open rates and click-through rates.
Lead nurturing conversion percentage.

Social Media Engagement:
Growth in followers and engagement rate on LinkedIn and other platforms.

Reporting & Analytics:
Accuracy and timeliness of performance dashboards and insights.

Our commitment to Diversity, Equity, and Inclusion

At Mahindra and Mahindra Limited, we believe that diversity drives innovation, and inclusion is at the heart of everything we do. We are committed to cultivating a workplace where every individual feels valued, respected, and empowered to thrive.
We are proud to be an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to age, caste, race, religion, color, ethnic origin, gender identity, nationality, physical or mental disability, medical condition, sexual orientation, educational background, marital or domestic partnership status, pregnancy or childbirth, veteran status, citizenship status, ancestry, financial status, or any other personal characteristic protected by applicable law.
We actively encourage candidates from all backgrounds to apply and bring their unique perspectives to our teams. We are committed to ensuring an accessible and inclusive experience for all applicants.
Together, we rise by embracing differences and building a future that reflects the communities we serve.

Experience Level

Entry Level