Content Strategist

• Develop and execute content strategies across social media, blogs, websites, email, WhatsApp, and product journeys.

• Ensure consistent brand voice, messaging, and identity across all customer touchpoints.

• Collaborate with Product, Sales, Customer Success, Business Development, Marketing, and Leadership teams to create content aligned with business goals.

• Manage and guide the design team to ensure visual content adheres to brand guidelines and campaign objectives.

• Coordinate with internal teams and external agencies for campaign planning and execution.

• Manage content, creative, influencer, SEO, and performance marketing agencies to ensure alignment with business objectives.

• Identify content opportunities through stakeholder feedback, customer insights, and market research.

• Leverage AI tools and modern content workflows to improve content quality, efficiency, and scalability.

• Monitor and analyze content performance, making data-driven improvements to strategies.

• Simplify complex business, finance, accounting, and payment-related topics into engaging and easy-to-understand content for MSMEs.