Brand Development Manager

Role Title: Brand Development Manager – Amazon Private Labels

Function: E-commerce / Brand Building / Category Expansion

Reporting To: Founder / Head of E-commerce

Location: Flexible (with strong coordination across sourcing, design, and performance teams)

Role MandateOwn the end-to-end creation, launch, and scaling of Amazon-first private label brands across identified niches. This is a 0→1→10 role: from product ideation and validation to brand positioning, listing optimization, performance marketing, and portfolio expansion.

The role is accountable for building defensible, scalable, and profitable brands, not just launching SKUs.

• Key Responsibilities1. Market & Opportunity IdentificationIdentify high-potential niches using:
• Demand-supply gap analysis
• Keyword trends, BSR movements, review mining
• Competitive benchmarking (pricing, positioning, gaps)
• Validate product ideas using:
• Unit economics (landed cost, fees, margins)
• Review sentiment analysis (pain points → product improvements)
• Build a pipeline of launch-ready product concepts
• 2. Product Development & SourcingTranslate insights into product specs and differentiation strategy
• Work with suppliers (India/China/others) on:
• Sampling, iteration, and quality benchmarks
• Packaging and branding integration
• Ensure:
• Cost optimization without compromising perceived value
• Compliance (category-specific certifications, labeling)
• 3. Brand Strategy & PositioningDefine:
• Brand identity (target customer, value proposition, tone)
• Product positioning vs competitors
• Build:
• Naming, packaging concepts, visual identity
• Long-term brand narrative (not just SKU-level selling)
• 4. Amazon Listing & Conversion OptimizationOwn listing creation:
• Keyword-rich titles, bullet points, descriptions
• A+ Content / Brand Store design
• Drive conversion through:
• Visual storytelling (images, infographics, videos)
• Review acquisition strategy (compliant)
• Continuously optimize listings based on:
• CTR, CVR, session %, keyword rank
• 5. Launch & Growth ExecutionPlan and execute product launches:
• PPC strategy (auto + manual campaigns)
• Keyword ranking roadmap
• Initial traction (offers, coupons, external traffic if needed)
• Scale winning SKUs via:
• Ad optimization (ACOS/TACOS control)
• Organic ranking improvements
• Pricing and inventory strategies
• 6. P&L OwnershipOwn unit economics at SKU and brand level:
• Contribution margin
• Advertising efficiency
• Inventory turns and cash cycles
• Make decisions on:
• Scale / kill / iterate products
• Portfolio expansion within niche
• 7. Portfolio Expansion & Brand BuildingExpand from hero SKUs → full product range
• Build category authority brands, not fragmented listings
• Identify cross-sell / upsell opportunities
• Key Deliverables / KPIsNumber of successful product launches per quarter
• Time from idea → launch
• First 90-day revenue per SKU
• Contribution margin (%)
• TACOS / ACOS targets
• Keyword ranking (Top 10 / Top 3 for primary terms)
• Review rating (≥4.2 sustained)
• Brand-level revenue and growth rate
• Required SkillsetCore CompetenciesDeep understanding of Amazon marketplace mechanics
• Strong analytical capability (data-driven decisions)
• Product intuition: ability to identify what sells and why
• Basic financial modeling (unit economics, margin structures)
• Functional SkillsKeyword research tools (Helium 10, Jungle Scout, etc.)
• Amazon Ads (PPC campaign structuring & optimization)
• Listing optimization (SEO + conversion)
• Supplier negotiation and product development
• Basic branding and consumer psychology
• Experience Requirements3–7 years in:
• Amazon private label / marketplace business OR
• E-commerce category management / D2C brand building
• Demonstrated experience in:
• Launching and scaling products on Amazon
• Managing P&L or revenue targets
• Ideal Candidate ProfileThinks like a founder within a company
• Comfortable with ambiguity and rapid experimentation
• Balances speed vs perfection
• Strong ownership mindset: outcome > activity
• Not just operational — strategic and commercially sharp