Digital Marketing Manager

DIGITAL MARKETING:

• Plan and execute Meta (Facebook & Instagram) advertising campaigns.
• Manage Google Ads, Google Business Profile (GBP), and Local SEO.
• Improve website traffic through SEO and SEM strategies.
• Plan and execute Social Media Marketing campaigns.
• Coordinate website updates and landing page development.
• Monitor campaign performance and optimize ROI.
• Execute WhatsApp and SMS marketing campaigns.
• Work with designers and content creators for digital creatives.
• Track and report key digital marketing metrics.

SOCIAL MEDIA MARKETING:

• Develop and execute a comprehensive social media marketing strategy aligned with business goals.
• Ensure daily and continuous posting on Instagram, Facebook, and LinkedIn.
• Create and manage engaging content, including reels, videos, product highlights, customer testimonials, offers, and festive campaigns.
• Plan and maintain a monthly social media content calendar.
• Monitor audience engagement and respond to customer queries, comments, and messages promptly.
• Increase followers, engagement rate, and brand awareness across all social media platforms.
• Coordinate with graphic designers, photographers, and videographers to create high-quality content.
• Analyze social media performance and submit weekly and monthly performance reports.

INFLUENCER MARKETING:

• Identify, onboard, and manage local and regional social media influencers.
• Plan influencer collaborations for product launches, store openings, seasonal campaigns, and brand promotions.
• Negotiate influencer partnerships within the approved marketing budget.
• Measure influencer campaign performance through reach, engagement, footfall, and sales conversions.
• Build long-term relationships with influencers, content creators, bloggers, and local celebrities.

OFFLINE MARKETING:

• Plan and execute store opening campaigns and promotional events.
• Organize local marketing activities to increase store footfall.
• Coordinate newspaper advertisements, radio, outdoor media, and hoardings.
• Manage branding materials including banners, posters, standees, and in-store branding.
• Coordinate with vendors, printers, agencies, and media partners.
• Plan festive promotions and seasonal marketing campaigns.
• Execute mall activations, roadshows, exhibitions, and promotional events.
• Ensure consistent brand visibility across all retail stores.