Digital Marketing Executive

Job Title: Digital Marketing ExecutiveJob SummaryWe are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, implementing, and managing digital marketing campaigns to increase brand awareness, generate leads, improve website traffic, and support overall business growth.

• Key ResponsibilitiesDigital MarketingPlan and execute digital marketing campaigns across multiple channels.
• Manage and optimize Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn campaigns.
• Monitor campaign performance and provide regular reports with actionable insights.
• Conduct competitor analysis and market research.
• Search Engine Optimization (SEO)Perform on-page and off-page SEO activities.
• Conduct keyword research and optimize website content.
• Monitor website rankings, traffic, and SEO performance.
• Build quality backlinks and improve domain authority.
• Social Media ManagementCreate and schedule engaging content for social media platforms.
• Manage company profiles on Facebook, Instagram, LinkedIn, YouTube, and other platforms.
• Increase followers, engagement, and brand visibility.
• Respond to comments, messages, and customer inquiries.
• Content MarketingDevelop blogs, website content, case studies, and marketing materials.
• Coordinate with graphic designers and content creators.
• Ensure content is SEO-friendly and aligned with brand guidelines.
• Email MarketingCreate and manage email marketing campaigns.
• Build and maintain email databases.
• Track open rates, click-through rates, and campaign performance.
• Analytics & ReportingTrack website performance using Google Analytics and Search Console.
• Prepare weekly and monthly marketing reports.
• Analyze campaign ROI and recommend improvements.
• Required SkillsKnowledge of SEO, SEM, PPC, and social media marketing.
• Experience with Google Ads and Meta Ads Manager.
• Understanding of Google Analytics and Google Search Console.
• Familiarity with content marketing and email marketing.
• Basic knowledge of graphic design tools such as Canva.
• Strong communication and analytical skills.
• Ability to manage multiple projects and meet deadlines.
• Preferred QualificationsBachelor's degree in Marketing, Business Administration, Digital Marketing, or related field.
• 1–3 years of experience in digital marketing.
• Certifications in Google Ads, Google Analytics, or Digital Marketing will be an advantage.
• Key Performance Indicators (KPIs)Lead generation targets.
• Website traffic growth.
• SEO ranking improvements.
• Social media engagement and follower growth.
• Return on Ad Spend (ROAS).
• Conversion rate optimization.
• Job TypeFull-Time
• LocationOn-Site / Hybrid / Remote (as per company requirements)

About The Recreus LabThe Recreus Lab is a leading manufacturer of plastic recycling and plastic processing machinery, helping industries transform plastic waste into valuable products through innovative and sustainable technology solutions.