Marketing Business Intelligence Associate

Private Banking: Marketing Business Intelligence Associate

You are a strategic thinker passionate about driving solutions in Marketing Intelligence and Analytics. You have found the right team.

As a Marketing Intelligence Professional within our Global Business Intelligence team, you will be responsible for setting and improving our organizational objectives, and ensuring their consistent accomplishment. You will focus on partnering with marketing and digital teams and work across multi-channels to identify key metrics and Key Performance Indicators (KPI) to track and, deliver intelligence solutions in the hands of the stakeholders. you will help shape marketing strategies through data-driven insights, and embed these insights into the organization’s decision-making framework. You will create, coordinate and execute on our strategic priorities across marketing, analytics, and technology.

Job Responsibilities 

• Act as the subject matter expert for multi‑channel marketing business intelligence.
• Identify and design KPIs; translate business problems into structured analyses and insights.
• Design, develop, and maintain stakeholder dashboards and reports.
• Optimize dashboard performance and usability through data modeling and scripting.
• Conduct in‑depth data exploration to understand client behavior, market opportunities, and campaign effectiveness.
• Ingest, clean, transform, and model multi‑source data for analytics and reporting.
• Deliver timely, prescriptive, actionable insights to guide marketing decisions.
• Measure channel efficacy across web, email, publications, and media; implement and refine attribution models.
• Support targeting, list management, and ROI evaluations for campaigns and events.
• Partner with Technology to build/enhance data pipelines and improve data quality and accuracy.
• Collaborate across global, cross‑functional teams to embed analytics into decision frameworks.

Required qualifications, capabilities and skills 

• Hold an MBA or advanced degree in Statistics, Math, Engineering, or other analytics‑focused fields with at least 3 years of experience
• Bring experience in data visualization and marketing analytics across digital, social, and web channels.
• Demonstrate technical proficiency in Python, SQL, PySpark, and Tableau.
• Work iteratively with large datasets and evolving requirements.
• Translate complex findings into clear, compelling narratives for diverse audiences.
• Apply judgment, analytical rigor, curiosity, and creativity to solve complex problems.
• Simplify ambiguity into actionable, data‑driven solutions.
• Foster innovation and maintain an open, exploratory mindset.
• Manage time effectively and adapt to shifting priorities and timelines.
• Collaborate effectively with marketing and digital stakeholders across regions.
• Uphold high standards of data accuracy, documentation, and quality.

Preferred qualifications, capabilities and skills 

• Private Banking/Wealth Management marketing analytics experience.
• Experience building and tuning marketing attribution models.
• Familiarity with CRM/marketing automation platforms and data pipelines.
• Advanced Tableau performance optimization and dashboard UX skills.
• Experience with A/B testing and experiment design for campaigns.
• Strong stakeholder management across global, multi‑channel environments.
• Experience translating KPIs into executive‑ready insights and recommendations.

Experience Level

Mid Level