Digital Marketing Manager

The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company. This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and have a demonstrated ability to execute a particular strategy. Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns for more Lead generation. Identify trends and insights, and optimise spend and performance based on the insights. Brainstorm new and creative growth strategies for more leads. Plan, execute, and measure experiments and conversion tests. Design, build and maintain our social media presence. Executing SEO strategies and conducting on-site & off-site SEO competitor analysis. Tracking site traffic and rankings to maximise organic visitors. Administering search engine programs for purposes of diagnostic reporting on projects. Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic. Building, optimising and scaling effective paid search and social ad campaigns, ensuring messaging across all marketing programs and campaigns is consistent. Growing and expanding products social media presence into new platforms as well as increasing presence on existing platforms including blogs, Twitter, Facebook, G+, Pinterest, LinkedIn, YouTube and Instagram. Managing campaign expenses, estimating monthly costs and achieving maximum ROI from spending. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Providing creative ideas for content marketing. Ensuring a quick turnaround with web changes, social media requests, and campaigns when required. Playing a key role in implementing and managing all digital strategy, online engagement and new customer acquisition. Management of Digital Properties like Website. Developing Content for the same and Optimising the use of search engines (SEO). Developing content for blogs, articles, product descriptions, social media campaigns. Developing creative ideas and concepts to meet the brand objectives with respect to online media. Working on several campaigns at once, sometimes under pressure and often to tight deadlines. Keeping up to date with popular culture and trends in India & other countries. Implementing, analysing and monitoring the effectiveness of advertising campaigns.