Senior Manager - SEO, GEO & AEO Digital Marketing

Senior GEO / AEO / SEO Manager

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest financial solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide. Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

The role

Position

Senior GEO / AEO /SEO manager

Reporting Line

Reports to: Head of digital marketing

Collaborates with: Sales, CRM, Product, Demand marketing, Content, Data and analytics

This role offers an opportunity to operate at the forefront of one of the biggest shifts in digital marketing - the transition from traditional search to AI-driven discovery. As search evolves from “ranking pages” to “being the answer” and ultimately “being cited by AI,” this role gives you the chance to shape how Apex Group and its sub brands are represented across Google, ChatGPT, and emerging platforms.

Job specification

Strategy and Leadership

• Define and brief an integrated SEO, GEO, and AEO strategy into our AEO/SEO agency and manage the relationship on a day-to-day basis
• Develop a roadmap aligned with commercial goals (traffic, pipeline, revenue)
• Own organic and AI-search channel performance end-to-end
• Act as subject matter expert for evolving search trends and AI visibility

Generative and Answer Engine Optimisation (GEO/AEO)

• Own and manage third party AEO agency relationship to ensure strategic objectives are defined, objectives clarified, deliver plans mapped to timelines and reporting parameters agreed and met
• Optimise brand visibility in AI-generated responses and answer engines
• Develop prompt monitoring frameworks (e.g., key queries across AI tools)
• Improve:

• AI citation rate
• Share-of-model visibility
• Sentiment and positioning in AI responses
• Structure content to be AI-readable, extractable, and authoritative

• Lead initiatives in:

• Semantic SEO and entity optimisation
• Structured data and schema strategies
• LLM content interpretation

Traditional SEO Management

• Own and manage third party SEO agency relationship to ensure strategic objectives are delivered
• Lead technical SEO, on-page optimisation and off-site authority building
• Conduct keyword and intent analysis to drive organic growth
• Oversee:

• Technical audits (site speed, crawlability, indexing)
• Content optimisation and link-building campaigns
• Monitor algorithm updates and adapt strategy accordingly

Content and Experience Optimisation

• Partner with content teams to deliver:

• Answer-first, structured and conversational content formats
• High-performing landing pages and knowledge assets

• Ensure alignment between:

• User intent
• Search intent
• AI interpretation patterns

Performance and Analytics

• Define KPIs across SEO, GEO, and AEO, including:

• Organic traffic, rankings, conversions
• AI visibility metrics (e.g., inclusion, citation, zero-click share)

• Build reporting dashboards and provide insights to leadership
• Translate data into actionable growth opportunities

Cross-Functional Collaboration

• Work with web administration team to ensure technical SEO and AI optimisations are implemented
• Collaborate with marketing, PR, and content on authority-building initiatives
• Influence product and brand messaging to improve discoverability in AI systems

Skills required

Essential

• 8–10+ years in SEO / organic search or growth marketing roles
• Proven experience delivering measurable organic growth
• Strong knowledge of:

• Technical SEO (site architecture, schema, Core Web Vitals)
• Keyword strategy and content optimisation

• Hands-on experience with tools such as:

• Google Analytics, Search Console, SEMrush, Ahrefs

• Strong analytical mindset with data-driven decision-making
• Strategic thinker with strong commercial awareness
• Excellent stakeholder management and communication skills
• Ability to influence cross-functional teams
• Curious, adaptable, and ahead of digital marketing trends

Desirable (Modern Search Capabilities)

• Experience with GEO / AEO / LLM optimisation
• Knowledge of AI visibility tools and how they operate
• Understanding of how AI systems retrieve, interpret, and cite content
• Familiarity with:

• Prompt engineering and testing frameworks
• Structured data and entity-based SEO
• NLP (Natural Language Processing) concepts

Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.

Experience Level

Senior Level