Campaign Management Analyst

Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management
Designation: Campaign Management Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.
What are we looking for? •Salesforce Marketing Cloud•Adobe Marketo Engage•Microsoft Office Suite•Oracle CX Marketing Cloud (Eloqua)•Structured Query Language (SQL)•Written and verbal communication•Ability to manage multiple stakeholders•Commitment to quality•Problem-solving skills
Roles and Responsibilities: •In this role you are required to do analysis and solving of lower-complexity problems• Your day to day interaction is with peers within Accenture before updating supervisors• In this role you may have limited exposure with clients and/or Accenture management• You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments• The decisions you make impact your own work and may impact the work of others• You will be an individual contributor as a part of a team, with a focused scope of work• Please note that this role may require you to work in rotational shifts