Digital Marketing Specialist

Job OverviewWe are seeking a dynamic Digital Marketing & Business Development Specialist to drive brand awareness and business growth. You will manage all digital marketing initiatives across multiple platforms to generate leads and expand our market presence.Key ResponsibilitiesExecute Campaigns: Create and manage paid and organic campaigns across social media, search engines, and email platforms.Build Brand Awareness: Develop engaging content strategies to elevate visibility and establish market authority.Drive Business Development: Utilize digital marketing channels to identify, attract, and nurture high-quality business leads.Manage Channels: Oversee and optimize company profiles on LinkedIn, Instagram, Facebook, Google, and other relevant sources.Analyze Performance: Track key metrics like traffic, conversion rates, and ROI to continuously optimize marketing efforts.Required Skills and QualificationsDigital Expertise: Proven experience in SEO, AEO,GEO ,SEM, social media marketing, and email marketing.Growth Mindset: Strong understanding of lead generation and digital sales pipelines.Content Creation: Ability to write copy and coordinate visual assets for diverse online platforms.Analytical Tools: Proficiency with Google Analytics, ad managers, and CRM software.Communication: Excellent written and verbal communication skills to represent the brand effectively.What We OfferCompetitive salary and performance-based incentives.Opportunities for professional growth and career advancement.Collaborative and innovative work environment.