SEO Specialist

We are looking for an experienced SEO Expert with at least 5 years of proven experience to join Niti Enterprise, a growing eCommerce brand specializing in lab-grown diamond and fine jewelry. The ideal candidate should have a strong background in technical SEO, content strategy, eCommerce SEO, and link building, with experience improving organic rankings and increasing revenue through search engines.

• ResponsibilitiesDevelop and execute a comprehensive SEO strategy to increase organic traffic and online sales.
• Perform technical SEO audits and resolve indexing, crawling, structured data, Core Web Vitals, and website performance issues.
• Conduct keyword research and identify new ranking opportunities.
• Optimize category pages, product pages, collections, and blog content for search engines.
• Improve website architecture, internal linking, and user experience.
• Build high-quality backlinks through ethical white-hat SEO techniques.
• Monitor rankings, traffic, and conversions using Google Search Console, Google Analytics 4, and other SEO tools.
• Perform competitor analysis and identify growth opportunities.
• Create and implement content strategies based on keyword research and search intent.
• Work closely with developers and content writers to implement SEO best practices.
• Track SEO KPIs and prepare monthly performance reports with actionable recommendations.
• Stay updated with Google's latest algorithm updates and SEO best practices.
• RequirementsMinimum 5 years of hands-on SEO experience.
• Proven success in improving rankings and organic traffic for eCommerce websites.
• Experience with Shopify SEO is highly preferred.
• Strong understanding of technical SEO, on-page SEO, off-page SEO, and local SEO.
• Experience using tools such as:
• Google Search Console
• Google Analytics 4
• Ahrefs
• SEMrush
• Screaming Frog
• Google Tag Manager
• PageSpeed Insights
• Knowledge of schema markup, XML sitemaps, robots.txt, canonical tags, and Core Web Vitals.
• Experience with link-building campaigns and digital PR.
• Excellent analytical, communication, and reporting skills.
• Ability to work independently and meet deadlines.
• Preferred QualificationsExperience in the jewelry, luxury, fashion, or eCommerce industry.
• Knowledge of conversion rate optimization (CRO).
• Familiarity with AI-assisted SEO tools and content optimization.
• Understanding of international SEO and multilingual websites.
• What We're Looking ForResults-driven SEO professional with a proven track record.
• Strong problem-solving and analytical mindset.
• Excellent communication and collaboration skills.
• Passion for staying ahead of SEO trends and algorithm updates.
• Bonus PointsExperience scaling organic traffic for Shopify stores.
• Portfolio or case studies demonstrating significant SEO growth.
• Google Analytics or other relevant certifications.