Performance Marketing Executive In Real Estate Industry

Job Title: Performance Marketing Executive

Experience

2.5+ Years of hands-on experience in Performance Marketing.

Job Summary

We are looking for a results-driven Performance Marketing Executive with expertise in Meta Ads and Google Ads. The ideal candidate should have experience in planning, executing, optimizing, and scaling high-performing campaigns while consistently achieving business goals through data-driven strategies.

Key Responsibilities

* Plan, execute, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads.

* Develop campaign strategies to maximize lead generation, conversions, and ROI.

* Scale successful campaigns while maintaining target CPL/CPA and ROAS.

* Set up, manage, and troubleshoot Meta Pixel, Google Tag Manager (GTM), Google Analytics (GA4), and conversion tracking.

* Perform A/B testing for creatives, audiences, landing pages, and campaign structures.

* Conduct in-depth keyword research and competitor analysis for Google Search campaigns.

* Create and optimize Search, Performance Max, Demand Gen, Display, and YouTube campaigns.

* Monitor campaign performance, identify optimization opportunities, and implement improvements.

* Analyze campaign data and prepare weekly/monthly performance reports with actionable insights.

* Collaborate with the creative and content teams to develop high-converting ad creatives and landing pages.

* Stay updated with the latest digital marketing trends, platform updates, and best practices.

Required Skills

* 2.5+ years of experience in Performance Marketing.

* Strong expertise in Meta Ads and Google Ads.

* Proven experience in scaling campaigns with measurable results.

* Strong understanding of audience targeting, campaign strategy, and funnel optimization.

* Hands-on experience with Meta Pixel, GA4, Google Tag Manager, and conversion tracking.

* Expertise in Google Ads keyword research and campaign planning.

* Experience running Demand Gen, Performance Max, Search, Display, and YouTube campaigns.

* Strong analytical skills with the ability to interpret campaign data and optimize performance.

* Knowledge of remarketing, audience segmentation, and attribution models.

* Excellent communication, reporting, and problem-solving skills.

Preferred

* Experience in E-commerce, or Lead Generation campaigns.

* Familiarity with CRM integrations, marketing automation tools, and landing pages