Business Development Manager (BDM)

Key Responsibilities:

1. Lead Generation & Conversion

• Supervise and guide the 2 Sales Executives in generating residential, commercial & industrial

leads.

• Personally handle high-value clients and commercial/industrial projects.

• Create plans for door-to-door, digital, and referral-based lead generation.

2. Site Survey & Technical Coordination

• Ensure timely site visits, measurements, and customer need analysis.

• Coordinate with the design & technical team for proposals, shadow analysis, and financial

viability reports.

3. Sales Planning & Strategy

• Set weekly & monthly sales targets for self and team.

• Analyze market trends, local DISCOM policies, and subsidy schemes to pitch effectively.

• Prepare and review proposals, BOQs, and basic financial calculations (payback, ROI, etc.).

4. Team Management

• Assign leads to Sales Executives and monitor their follow-up quality and closure rate.

• Conduct weekly training sessions on solar basics, proposal explanation, and customer

handling.

• Accompany executives on key site visits or customer negotiations when needed.

5. Reporting & CRM

• Maintain up-to-date status of all leads in CRM/Excel.

• Share weekly status reports to management: lead pipeline, closed orders, lost cases &

reasons.

• Monitor lead aging and follow-up discipline.

6. Coordination with Internal Teams

• Work closely with design, logistics, and installation teams to ensure smooth project

execution.

• Provide customer support during net-metering, synchronization, and subsidy documentation

stages.