Performance Marketing & Social Media Manager

Job Summary

We are looking for a highly skilled Performance Marketing & Social Media Manager who can drive measurable business growth through Meta Ads, Google Ads, social media strategy, and team leadership. The ideal candidate should be proactive, data-driven, client-focused, and capable of managing multiple projects while ensuring excellent campaign performance.

Key Roles & Responsibilities

1. Performance Marketing (Meta Ads Expert)

Plan, execute, and optimize Meta (Facebook & Instagram) Ads campaigns.

Create high-converting campaigns for Lead Generation, Sales, Brand Awareness, and Engagement.

Manage campaign budgets and maximize ROAS (Return on Ad Spend).

Perform A/B testing for creatives, audiences, and ad copies.

Monitor campaign KPIs such as CPC, CPM, CTR, CPL, CPA, and ROAS.

Implement Pixel, Conversion API, and event tracking.

Analyze campaign data and prepare weekly & monthly performance reports.

Stay updated with Meta Ads policies, algorithm updates, and new features.

2. Social Media Management

Develop monthly content strategies and content calendars.

Manage Facebook, Instagram, LinkedIn, and YouTube accounts.

Ensure consistent brand messaging across all platforms.

Coordinate with designers, video editors, and content writers.

Monitor audience engagement and respond to comments/messages when required.

Track competitors and identify new content opportunities.

Increase organic reach, engagement, and follower growth.

3. Team Handling

Lead and manage the Social Media & Performance Marketing team.

Allocate tasks and monitor daily productivity.

Conduct regular team meetings and performance reviews.

Guide junior team members with campaign optimization and best practices.

Ensure timely project delivery with high-quality standards.

Motivate the team to achieve monthly KPIs and client goals.

4. Client Communication & Customer Handling

Act as the primary point of contact for assigned clients.

Understand client business objectives and marketing goals.

Present campaign strategies and monthly performance reports.

Handle client queries professionally and provide timely resolutions.

Maintain strong client relationships through proactive communication.

Ensure high client satisfaction and retention.

5. Strategic Planning

Create marketing strategies based on business objectives.

Research competitors and industry trends.

Recommend innovative campaign ideas to improve performance.

Collaborate with SEO, Website Development, and Creative teams.

Suggest new growth opportunities for client businesses.

6. Proactive Leadership

Take ownership of projects without constant supervision.

Identify issues before they become problems and provide solutions.

Improve internal workflows and campaign processes.

Continuously learn new digital marketing trends and implement them.

Deliver innovative ideas that help clients achieve better ROI.

Required Skills

Expert in Meta Ads Manager

Strong understanding of Facebook Pixel & Conversion API

Experience with Google Ads (Search, Display, YouTube)

Social Media Strategy & Content Planning

Performance Marketing & Lead Generation

Analytics (Meta Ads Manager, Google Analytics, Looker Studio)

Excellent Communication & Presentation Skills

Team Leadership & Project Management

Client Relationship Management

Problem-Solving & Decision Making

Strong Analytical Skills

Time Management & Multitasking

Key Performance Indicators (KPIs)

ROAS Improvement

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Lead Quality

Campaign ROI

Client Satisfaction Score

On-Time Project Delivery

Team Productivity

Social Media Growth & Engagement

Client Retention Rate

Preferred Experience

Experience: 3–5+ Years

Proven experience managing Meta Ads with high-performing campaigns.

Experience handling multiple client accounts in a digital marketing agency.

Experience leading a team of designers, content creators, and marketers.

Personal Qualities

Proactive and self-driven

Strong leadership skills

Excellent communication

Customer-centric mindset

Creative thinker

Detail-oriented

Results-driven

Positive attitude

Ability to work under pressure

Continuous learner