Area Sales Manager – Channel Sales

Position: Area Sales Manager – Channel Sales

Reporting To: Business Head / Regional Head

Location: Assigned Territory (6–7 Districts)

Role Objective

The primary objective of this role is to build and manage a strong network of Channel Partners / DSAs and drive sales of financial products including Loans, Credit Cards, Insurance, and Wealth Products through the distribution network across the assigned territories. The role also includes ensuring end-to-end loan disbursement and managing a team of Sales Managers / Relationship Managers to achieve defined business targets.

Key Responsibilities

1. Channel Partner / DSA Acquisition

• Identify and onboard new DSAs / Channel Partners across the assigned territory
• Develop strong networks with Chartered Accountants, Loan Consultants, Property Dealers, and Insurance Advisors
• Ensure activation and productivity of onboarded partners

2. Financial Products Sales through Distribution Network

• Will be responsible for driving sales of financial products through the distribution network across the assigned territories
• Drive sourcing of Business Loans, Personal Loans, and Loan Against Property (LAP)
• Promote and cross-sell additional financial products such as Credit Cards, Insurance (Life & General), and other fintech offerings

3. Business Sourcing & Disbursement

• Manage the complete loan lifecycle from login to disbursement
• Ensure achievement of monthly targets in terms of both volume (₹) and number of cases

4. Team Management

• Lead and manage a team of Sales Managers / Relationship Managers
• Monitor daily activities including partner meetings, file logins, and conversions
• Conduct regular team reviews, training sessions, and performance evaluations

5. Partner Engagement & Activation

• Maintain strong relationships with channel partners through regular visits and engagement
• Drive activation of inactive partners
• Implement partner engagement initiatives, schemes, and incentive programs

6. Reporting & MIS

• Maintain accurate and timely reporting of partner onboarding, login volumes, and disbursement data
• Ensure strong pipeline visibility and tracking

Key Performance Indicators (KPIs)

• Number of active DSAs / Channel Partners
• Monthly login volumes and disbursement value
• Conversion ratio (login to disbursement)
• Team productivity and performance
• Revenue generated through cross-selling of financial products

Candidate Profile

• 5–8 years of experience in NBFC, Banking, Fintech, or DSA Channel Sales
• Strong experience in Business Loans and Personal Loans
• Proven track record in channel partner acquisition and team handling

Key Skills

• Strong networking and relationship-building abilities
• Leadership and team management skills
• Target-driven with strong execution focus
• Good understanding of lending products and credit processes