Brand Manager

Job Description: Brand Manager

TechOwl Infosec

Location: Ahmedabad

Department: Marketing

Employment Type: Full-time

About TechOwl InfosecTechOwl Infosec is a cybersecurity solutions company focused on [add specifics — e.g., threat detection, VAPT, managed security services, compliance consulting]. We're looking for a Brand Manager to build and strengthen our brand presence in the cybersecurity space.

Role OverviewThe Brand Manager will own TechOwl Infosec's brand identity, positioning, and messaging across all channels. This role acts as the key liaison between TechOwl Infosec and our external marketing agency, ensuring agency output aligns with brand strategy, business goals, and internal timelines — while also driving hands-on brand initiatives internally.

Key ResponsibilitiesBrand Strategy & Ownership

• Develop and own the overall brand strategy, positioning
• Ensure consistent brand voice, tone, and visual identity across all touchpoints — both agency-produced and in-house

Agency Coordination (Core Responsibility)

• Act as the primary point of contact for TechOwl Infosec's marketing agency
• Brief the agency on campaigns, content requirements, and brand guidelines; review and approve deliverables (content, creatives, campaigns, reports)
• Track agency deliverables against timelines, scope, and budget; flag delays or gaps proactively
• Ensure agency output is on-brand, on-strategy, and aligned with sales/business priorities
• Hold regular check-ins/reviews with the agency; provide feedback and course-correct as needed
• Evaluate agency performance and campaign ROI; recommend scope or vendor changes when needed

Execution & Internal Coordination

• Collaborate with internal stakeholders (sales, leadership, product) to align brand messaging with business goals and lead-gen efforts
• Manage social media presence and thought leadership content (LinkedIn, Twitter/X, industry forums), whether created in-house or via agency
• Track brand health metrics, campaign performance, and market perception; report insights to leadership
• Coordinate PR, media relations, and industry event participation (conferences, webinars, sponsorships) — directly or through the agency
• Conduct competitor and market analysis to refine brand differentiation in the security industry
• Requirements3–6 years of experience in brand management or marketing, preferably in B2B tech/SaaS/cybersecurity
• Prior experience managing or working closely with external marketing/creative agencies is a must
• Strong understanding of brand strategy, positioning, and messaging
• Excellent written and verbal communication skills; comfortable giving clear briefs and constructive feedback
• Experience managing multi-channel marketing campaigns
• Ability to translate technical/security concepts into clear, compelling brand narratives
• Strong project management, vendor management, and stakeholder coordination skills
• Bachelor's degree in Marketing, Communications, or related field (MBA a plus)
• Nice to HavePrior experience in cybersecurity, IT services, or enterprise B2B marketing
• Familiarity with agency workflows, retainer/scope management, and creative review processes
• Knowledge of SEO, marketing automation, or CRM platforms