Sales Support Executive

Job Summary

Rohit Cutting Tools (www.rigpl.com) is seeking a proactive and customer-focused Sales Support Executive to support the sales team in lead management, quotation preparation, customer follow-ups, and coordination with dealers, distributors, and field sales personnel. The role requires excellent communication skills, prompt response management, and a strong focus on converting inquiries into business opportunities.

Key Responsibilities:

Lead Management & Customer Communication

• Manage incoming customer inquiries received through WhatsApp, Telegram, phone calls, email, and other communication channels and updating in ERP.
• Ensure prompt and professional responses to customer queries and product inquiries.
• Follow up regularly with customers and prospects to maintain engagement and improve conversion rates.
• Call and qualify new leads generated through digital marketing campaigns, exhibitions, referrals, website inquiries, and other sources.

Sales Coordination & Follow-Up

• Coordinate with the field sales team for lead allocation, customer visits, product trials, and business development activities.
• Follow up with customers regarding product trials, demonstrations, technical discussions, and sales visits conducted by the sales team.
• Maintain regular communication with customers to track project status, requirements, and purchase decisions.
• Assist the sales team in achieving sales targets through timely follow-ups and customer engagement.

Quotation Management

• Prepare quotations, offers, and related sales documents in the ERP system.
• Coordinate with the sales team to ensure accurate pricing, product specifications, and delivery commitments.
• Track all quotations issued and conduct systematic follow-ups to improve quotation-to-order conversion.
• Maintain records of quotations, revisions, customer feedback, and order status.

Dealer & Distributor Coordination

• Forward customer inquiries and sales leads to the respective regional sales executives, dealers, and distributors via email, WhatsApp, or other approved communication channels.
• Monitor lead status and ensure timely action by the concerned stakeholders.
• Support dealers and distributors with quotation requests, product information, and customer follow-ups.

Desired Candidate Profile

• Education Graduate in any discipline (Commerce, Business Administration, Marketing, Engineering, or related fields preferred).
• Experience1–5 years of experience in Sales Coordination, Sales Support, Telecalling, Customer Service, or Inside Sales.
• Experience in industrial products, cutting tools, engineering products, manufacturing, or B2B sales will be preferred.

Skills Required

• Excellent verbal and written communication skills.
• Good telephone etiquette and customer handling skills.
• Proficiency in MS Office (Excel, Word, Outlook).
• Familiarity with ERP/CRM systems.
• Ability to manage multiple follow-ups and priorities effectively.
• Strong organizational and coordination skills.
• Result-oriented approach with attention to detail.

Key Performance Indicators (KPIs)

• Lead response time.
• Number of customer follow-ups completed.
• Quotation turnaround time.
• Quotation-to-order conversion support.
• Lead closure and tracking efficiency.
• Customer satisfaction and responsiveness.
• Support provided towards achieving sales targets.