Marketing Manager

Job Title: Marketing Manager – Training Institute

Role Overview:

The Marketing Manager will be responsible for driving lead generation, brand positioning, and student enrollments for the training institute.

This role requires a mix of performance marketing, content strategy, and funnel optimization, with a strong focus on ROI.

Key Responsibilities:

1. Lead Generation & Performance Marketing

• Plan and execute campaigns on platforms like Google Ads, Instagram, LinkedIn, and YouTube
• Optimize campaigns for cost per lead (CPL) and conversion rates
• Manage budgets and allocate spend across channels based on performance
• Run A/B tests on creatives, landing pages, and targeting

2. Funnel & Conversion Optimization

• Design and improve end-to-end marketing funnels (Ad → Landing Page → Lead → Enrollment)
• Work closely with sales/admissions team to improve lead-to-enrollment conversion
• Implement CRM workflows and lead nurturing strategies (Email, WhatsApp, retargeting)

3. Content & Brand Strategy

• Build a strong brand presence via:
• Student-driven content (project demos, testimonials)
• Short-form videos/reels (especially for Gen Z audience)
• Oversee content across platforms like Instagram and LinkedIn
• Ensure consistent messaging: career outcomes, placements, real projects

4. Website & SEO

• Optimize website for conversion and SEO
• Work on keyword targeting, blogs, and landing pages
• Improve organic traffic and inbound leads

5. Analytics & Reporting

• Track KPIs: leads, CPL, CAC, ROI, conversion rates
• Use tools like Google Analytics and ad dashboards
• Provide weekly and monthly performance reports with actionable insights

6. Partnerships & Outreach

• Collaborate with colleges, influencers, and communities
• Run webinars, workshops, and demo sessions to generate leads
• Explore B2B partnerships for corporate training programs

Required Skills & Qualifications

• 3–7 years of experience in digital marketing / growth marketing (EdTech preferred)
• Strong hands-on experience with:
• Google Ads
• Social media marketing (Instagram, LinkedIn)
• Understanding of marketing funnels, attribution, and analytics
• Experience with CRM tools and automation
• Strong analytical and decision-making skills

Preferred Qualifications

• Experience in training institutes / EdTech / SaaS education products
• Knowledge of student psychology and career-oriented marketing
• Ability to create or guide high-converting video content

KPIs / Success Metrics

• Cost per lead (CPL)
• Lead-to-enrollment conversion rate
• Monthly enrollment numbers
• Return on ad spend (ROAS)
• Organic traffic growth
• Optional Add-ons (if you want to make it stronger)Add “Placement-focused marketing” as a core theme
• Highlight “student-generated content engine” as a differentiator
• Include ownership of revenue targets, not just leads