Sales Executive

Role Objective:

To generate sales through direct customer engagement, manage leads, conduct site visits,

and close deals while ensuring high customer satisfaction and strict CRM discipline.

Key Responsibilities:

Lead Management & Customer Handling

• Handle incoming leads from digital, walk-ins, referrals, and channel partners

• Ensure 100% lead registration and follow-up in CRM

• Understand customer requirements and suggest suitable inventory

• Build strong rapport with customers and address queries professionally

Site Visits & Sales Closures

• Conduct site visits, project walkthroughs, and presentations

• Explain pricing, payment plans, legal aspects, and project specifications

• Negotiate within approved price bands and close bookings

• Coordinate booking amount collection and documentation

Sales Targets & Performance

• Achieve monthly and quarterly sales targets

• Maintain healthy conversion ratios (Lead → SV → Booking)

• Regular follow-ups to avoid lead leakage or drop-offs

Documentation & Coordination

• Coordinate with CRM, legal, and finance teams for:

o Booking forms

o Agreement / Assignment agreements

o Payment schedules

o Ensure timely collection of documents and payments from customers

Customer Experience

• Provide transparent and ethical sales communication

• Support customers till agreement execution and handover to CRM team

• Resolve customer concerns to ensure positive referrals

Market & Product Knowledge

• Stay updated on competing projects, pricing, and market trends

• Communicate feedback to management for strategy improvement

Key Performance Indicators (KPIs)

• Number of site visits conducted

• Monthly bookings & revenue achieved

• Conversion ratio (Lead to Booking)

• Follow-up efficiency and closure time

• CRM accuracy and reporting discipline

Required Skills & Competencies

• Strong communication and persuasion skills

• Customer-centric approach

• Negotiation & closing ability

• Good follow-up and time management

• Basic knowledge of RERA and real estate documentation

• Ability to work under targets and pressure