Digital Marketing Executive

1. Paid Advertising Management (Core Role)

Plan, execute, and optimize paid campaigns on:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook & Instagram)

LinkedIn Ads (for B2B)

Monitor budgets, bids, and targeting

Perform A/B testing for ads and landing pages

2. Campaign Optimization

Continuously improve campaigns based on performance data

Reduce Cost Per Click (CPC) and Cost Per Acquisition (CPA)

Increase conversion rates and ROI

Adjust keywords, creatives, and audience targeting

3. Analytics & Reporting

Track performance using tools like Google Analytics, Google Tag Manager

Analyze metrics such as:

CTR (Click Through Rate)

Conversion Rate

ROAS (Return on Ad Spend)

Create daily/weekly/monthly reports

4. Conversion Tracking & Attribution

Set up tracking pixels (Meta Pixel, Google tags)

Monitor user behavior and conversion funnels

Ensure proper attribution of leads and sales

5. Keyword & Audience Research

Conduct keyword research for search campaigns

Identify high-performing audience segments

Use retargeting and lookalike audiences

6. Landing Page Optimization

Work with design/content teams to improve landing pages

Ensure pages are conversion-focused (CTA, speed, UX)

Run A/B tests for better results

7. Budget Management

Allocate and manage advertising budgets efficiently

Scale high-performing campaigns

Pause or optimize underperforming campaigns

8. Competitor & Market Analysis

Monitor competitor ad strategies

Stay updated with digital trends and platform changes

Suggest new growth opportunities

🛠️ Required Skills

Strong knowledge of PPC advertising (Google Ads, Meta Ads)

Analytical mindset and data interpretation skills

Experience with tracking tools (Google Analytics, Tag Manager)

Basic understanding of funnels and customer journey

Excel/Google Sheets proficiency

📊 Key KPIs

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Return on Ad Spend (ROAS)

Conversion Rate

Click Through Rate (CTR)

More focused on paid ads & measurable results

Less focus on organic content/social media posting

Highly data-driven and ROI-focus

Checking ad performance dashboards

Optimizing campaigns and bids

Testing new creatives or audiences

Reporting and analysis

Coordinating with design/content teams

If you want, I can also:

Turn this into a resume-ready experience section

Give interview questions & answers

Or create a learning roadmap to become a performance marketer