Digital Marketing Manager

Senior Digital Marketing Manager

Experience

3–8 years of experience in Digital Marketing.

Experience in Real Estate is preferred.

Qualification : Any Degree + Digital Marketing Certification

Job Summary

We are looking for an experienced Digital Marketing Executive who can develop, execute, and optimize digital marketing campaigns to generate high-quality leads, increase brand awareness, and maximize ROI. The candidate should have expertise in paid advertising, SEO, social media, analytics, and campaign management.

Key Responsibilities

·      Strategy & Planning

·      Develop and implement digital marketing strategies aligned with business goals.

·      Prepare monthly and quarterly marketing plans.

·      Plan lead generation campaigns and brand-building activities.

Performance Marketing

·      Manage Google Ads (Search, Display, YouTube, Performance Max).

·      Manage Meta Ads (Facebook & Instagram).

·      Optimize campaigns to reduce Cost Per Lead (CPL) and improve Return on Ad Spend (ROAS).

·      Handle campaign budgets efficiently.

SEO & Website

·      Improve website ranking through on-page and off-page SEO.

·      Monitor website traffic and optimize conversion rates.

·      Coordinate with developers for landing pages and website improvements.

Social Media Management

·      Plan content calendars.

·      Execute organic and paid social campaigns.

·      Increase followers, engagement, and brand visibility.

Lead Generation

·      Generate qualified sales leads.

·      Monitor lead quality and coordinate with the sales team.

·      Improve lead conversion through digital campaigns.

Analytics & Reporting

Ø Use Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.

Ø Prepare daily, weekly, and monthly reports.

Ø Analyze campaign performance and recommend improvements.

Content Marketing

Ø Coordinate with designers and content writers.

Ø Create campaign briefs and marketing copy.

Ø Manage email marketing and WhatsApp campaigns.

Marketing Automation

Ø Manage CRM integrations.

Ø Implement lead nurturing workflows.

Ø Use marketing automation tools where applicable.

Vendor & Agency Management

Ø Coordinate with advertising agencies, freelancers, and media partners.

Ø Ensure timely delivery of creative and campaigns.

Required Skills

v Google Ads

v Meta Ads Manager

v Google Analytics 4 (GA4)

v Google Tag Manager (GTM)

v SEO (On-page & Off-page)

v SEM

v Word Press

v Looker Studio

v Canva/Adobe Creative Suite (basic understanding)

v Email Marketing

v CRM Tools

v Excel and PowerPoint

Key Performance Indicators (KPIs)

·      Monthly qualified leads generated

·      Cost Per Lead (CPL)

·      Lead-to-site-visit ratio

·      Lead-to-sales conversion

·      Return on Ad Spend (ROAS)

·      Website traffic growth

·      Organic keyword rankings

·      Social media engagement and follower growth

·      Campaign ROI

·      Timely submission of reports

Leadership Responsibilities

·      Mentor junior marketing executives.

·      Coordinate with the Sales, CRM, and Design teams.

·      Present campaign performance to senior management.

·      Recommend new digital marketing trends and tools.

·      Preferred Certifications

·      Google Ads Certification

·      Google Analytics Certification

·      Meta Blueprint Certification

·      Hub Spot Digital Marketing Certification

Salary Range

3 – 6 years' experience: ₹ 4 – 8 LPA (depending on performance and industry experience)

For a real estate company like Hiland Realty, include:

v Experience generating high-quality real estate leads.

v Expertise in marketing luxury villas, plots, apartments, or managed farmland projects.

v Knowledge of property portals and lead management.

v Experience running geo-targeted campaigns and remarketing.

Ability to coordinate with the sales team to improve site visits and