Assistant Manager - Performance Marketing

Assistant Manager - Performance Marketing

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Job DESCRIPTION:

Join our collaborative team at Thermo Fisher Scientific and contribute to global science and healthcare. As a Performance Marketing Specialist, you'll help advance our mission of making the world healthier, cleaner and safer through strategic marketing initiatives. You'll work with cross-functional teams to develop and execute effective marketing campaigns across digital channels. This role offers opportunities to develop your marketing career while contributing to scientific advances.

We are looking for a highly analytical and performance-driven Performance Marketing Specialist to lead and optimize paid digital media initiatives across global campaigns. This role will be responsible for driving measurable business impact through strategic media planning, campaign execution, advanced analytics, and cross-functional collaboration.

The ideal candidate brings 5–7 years of hands-on experience in performance marketing, with deep expertise in paid search, programmatic advertising, and marketing analytics within a B2B environment.

Key Responsibilities

• Lead strategy, execution, and optimization of paid media campaigns across:

  • Google Paid Search & Performance Max (PMax)

  • Google Display Network

  • DV360 (Programmatic)

  • Microsoft/Bing Search
    

• Own campaign lifecycle management including budget planning, keyword strategy, audience targeting, bid management, and performance optimization.

• Drive pipeline growth and revenue impact through data-driven decision-making and continuous experimentation (A/B testing, bid strategies, audience refinement).

• Manage programmatic campaigns to enhance reach, targeting precision, and engagement across scientific and B2B segments.

• Analyze performance data using Adobe Analytics and ad platform dashboards to identify optimization opportunities.

• Develop advanced reporting dashboards and insights using Excel and Power BI to communicate ROI and performance trends to senior stakeholders.

• Ensure robust tracking frameworks, tagging governance, attribution alignment, and data accuracy.

• Collaborate closely with regional marketing, commercial teams, and global stakeholders to align campaigns with business objectives.

• Stay ahead of industry trends, automation advancements, and digital privacy regulations.
  

Minimum Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, Analytics, or related field

• 5–7 years of experience in performance marketing, preferably in B2B, life sciences, healthcare, or technology sectors
  

Preferred Skills & Expertise

• Strong hands-on expertise in: Google Ads (Search, Display, PMax), DV360 / Programmatic buying and Microsoft/Bing Ads

• Advanced proficiency in Adobe Analytics

• Strong working knowledge of Excel (advanced functions, pivot tables, modeling) and Power BI

• Deep understanding of attribution models, conversion tracking, and full-funnel performance measurement

• Experience with CRM systems (preferably Salesforce) and marketing automation platforms

• Strong stakeholder management and presentation skills

• Ability to work effectively in a global, matrix organization

• Strategic mindset with strong execution rigor

• Results-oriented with clear focus on ROI and business impact

• Fluency in English required

Experience Level

Senior Level