Associate Manager - Product Marketing

Associate Manager, Product Marketing

Razorpay is one of India’s leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision - to simplify payments for Indian businesses - we’ve since grown into a fintech powerhouse driving India’s digital payment revolution.

Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.

From building AI-native agentic payments, to AI-assisted fraud detection and real-time risk intelligence to automated reconciliation, smart payouts, and predictive financial insights, we are embedding intelligence across our stack to make money movement faster, safer, and more efficient. In close collaboration with ecosystem partners - including banks, networks, regulators - we are pioneering industry-first solutions that are shaping the next era of fintech

Across India, Singapore and Malaysia, our products span everything from seamless checkouts to payroll automation - powering a fintech ecosystem that’s redefining how money moves across Asia.

Today, that ecosystem supports everyone from early-stage startups to some of India’s largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.

Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme - and over 100 of India’s unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.

We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions - including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) - along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.

But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen - you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle - if you’re curious, you’ll feel at home here. People > Pedigree - we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles - this is where interns question CXOs and CXOs say “thank you.” Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you’ll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.

Job Summary

The PMM team at Razorpay is responsible for identifying new product innovation opportunities as well as maximizing the potential of our existing products. They are aligned with individual products and own them through the product journey. Responsible for the growth of the product, aligned to company goals, the PMM is expected to be the internal and external evangelist. They are responsible for launching the product as well identifying new avenues and opportunities. 

Roles and Responsibilities

• Product Marketing Strategy: Own the local maxima for your product. Define and execute GTM for new launches and campaigns for driving growth. 
• Go-to-Market: Devise a go-to-market strategy to achieve overall business targets with cross collaboration with sales, marketing and product teams. Prepare compelling solution sales plays for multiple buyer personas, solving for differentiated business needs. Strong data inclination to drive GTMs.
• Market Landscaping and Research: Talk to customers, conduct market research, work with our product analysts and acquire insights that will deepen our understanding of target market segments and relevant audiences.
• Product Evangelist - Act as an evangelist for your product internally and externally. Create brand awareness for your product inline with the Razorpay payments and overall Razorpay brand.
• Optimize Across the Funnel: Work closely with Sales, analytics, Product and Marketing to continuously optimize and track the funnel for your products.
• Product Innovation: Be on top of the voice of the customer as well as the happenings in the competitive landscape and the industry as a whole to include the product roadmap.
• Enable User-Facing Teams: Enable and train the Sales, Marketing, and Customer Success teams by owning and driving the creation of collaterals, content, and demo. Enable sales and business teams with lead generation, industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel

Desired Skills and Experience

• 1-3 years of relevant experience in Product marketing
• Exposure to Fintech and  SAAS technology products in a marketing function is a plus
• Ability to interact and understand with executive management and C-Suite executives
• You have excellent verbal and written communication skills
• You have a strong grip on metrics, consumer research, and macro trends
• You are ambitious and have a natural focus and bias towards outcomes

Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe.
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Experience Level

Mid Level