Category Development Marketing Manager

Category Development Marketer

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Role Overview

Looking for a Category Development Marketer with a strong consumer insight orientation and deep understanding of distribution channels. This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.

Key Responsibilities

Develop and implement category marketing strategies rooted in consumer behavior insights and market trends

Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional

Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.

Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.

Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.

Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.

Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner

Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix.

Key Qualifications

MBA/PGDM with specialization in Marketing or equivalent.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement

Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.

Experience Level

Mid Level