Digital Analytics Specialist - SEM & SEO Measurement

I&F Decision Sci Practitioner Sr Analyst

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Sr Analyst
Qualifications:Any Graduation
Years of Experience:5-8 Years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.Digital analytics are quantitative measurements of the performance of online content, including advertising campaigns, social media, and websites.
What are we looking for? • Experience in SEM analytics or measurement roles, with strong working knowledge of platform capabilities (Google Ads, SA360, DV360, Analytics 360, Microsoft Advertising)• Strong experience and aptitude in digital analytics and reporting on traffic, user journeys, engagement and conversions • Skilled in applying measurement frameworks, validating data, and supporting integration requirements• Excellent analytical, problem-solving, and documentation skills, with the ability to collaborate effectively across teams and clearly communicate recommendations for process improvement.• Good experience in using dashboarding tools such as Google Data Studio• Good experience in SEM, SEO tools and reporting• Familiarity with GEO and tools such as Profound or Adobe LLM Optimizer
Roles and Responsibilities: • Support the operationalization and ongoing refinement of the SEM and SEO measurement framework as defined by the onshore team• Implement KPIs, attribution models, and success metrics across SEM platforms, ensuring data accuracy and integrity• Collaborate with analytics, reporting, and regional teams to assist in dashboard development and validate measurement processes using available data• Proactively identify and communicate gaps in data availability, platform integration, and tool limitations• Contribute recommendations to improve measurement and reporting effectiveness and maintain thorough documentation of measurement standards and processes