Senior Business Analyst

Product Analyst I

About Lokal :

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.

We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.

This is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Job Responsibilities :

● Collaborate with Product Managers and cross-functional teams (Marketing, Tech, Design, User Research, Sales, Strategy, Business) to identify data-driven opportunities and solve key business problems. 

● Set up and maintain automated dashboards and tracking sheets to monitor critical KPIs. 

● Conduct in-depth analyses of KPI trends, identify anomalies, and perform root cause analyses (RCA) to provide actionable insights to stakeholders. 

● Analyze, and interpret A/B tests to evaluate the impact of experiments on product and user behavior. 

● Conduct cohort analysis and retention studies to drive strategies for improving user engagement and long-term retention. 

● Develop monthly and quarterly projections for KPIs to assist in strategic planning and goal-setting. 

● Write and test event analytics for frontend clickstream data, ensuring accuracy in staging and production environments. 

● Set up feature-specific tracking for new releases, ensuring accurate measurement of feature adoption and providing actionable insights to guide the product team on next steps and improvements. 

● Optimize product funnels (e.g. onboarding, payment) by identifying bottlenecks and proposing improvements. 

● Handle ad-hoc data requests from various teams and provide timely, well-structured solutions. 

● Continuously explore advanced analytics opportunities within product and business functions to enhance user experience and increase revenue.

Requirements

● Must have 1 to 3 years of Experience in similar field.

● Proficiency in SQL: Ability to write complex queries using CTEs, Window Functions, Subqueries, and Advanced Joins. 

● Problem-Solving Mindset: A structured approach to tackling business challenges with data-backed solutions. 

● Understanding of Product Analytics: Familiarity with product metrics, user funnels, A/B testing methodologies and behavioral analysis.

● Zeal for Exploration: A willingness to dive deep into data and problems to uncover insights and solutions. 

● Collaboration Skills: Ability to work effectively with cross-functional teams and communicate findings to both technical and non-technical stakeholders.

● Ability to Take End-to-End Ownership: From understanding business expectations to data exploration, insights discovery, communication, and driving solution implementation. 

● Adaptability and Learning: Quick to learn and adapt to new tools, methods, and fast-paced environments. 

Good to have :-

● Hands-on Experience with Clickstream Data & familiarity with analyzing user behavior and interactions. 

● Hands-on Experience with Google Apps Script to automate repetitive tasks and create efficient workflows.

Why Join Us?

We’re scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you’ll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.

Experience Level

Senior Level