Senior Adobe Analytics Specialist

Senior - Adobe Analytics

Description

About KPMG in India

KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in Ahmedabad, Bengaluru, Chandigarh, Chennai, Gurugram, Jaipur, Hyderabad, Jaipur, Kochi, Kolkata, Mumbai, Noida, Pune, Vadodara and Vijayawada. 

KPMG entities in India offer services to national and international clients in India across sectors. We strive to provide rapid, performance-based, industry-focused and technology-enabled services, which reflect a shared knowledge of global and local industries and our experience of the Indian business environment.

Responsibilities

Primary Responsibility 

Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform.

• Work with different stakeholder teams to understanding web requests, identify the appropriate web KPI’s to build reports, dashboards, and handle ad-hoc data pulls
• Regularly monitor, identify, and analyze key KPI’s and trends and provide data-driven recommendations to improve user experience and site engagement rates
• Create and maintain SDR and report suites according to different sites and locales.
• Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools.
• Work close with QA & Dev team to ensure professional delivery of technical implementations.
• Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI’s, goals and lead generation activities.
• Good understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM)
• Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc.
• Familiarity with Adobe Target – A/B, Multivariate testing platforms and methodology.

Desired Experience

• Overall experience of about 4-8 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target
• Experience with Tag management systems – DTM, Adobe Launch is must
• Excellent knowledge JavaScript, CSS, HTML and JQuery.
• Experience in setting up Data-Layer format and working with front end development teams.
• Experience in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign)
• Experience in working on Agile methodologies.
• Excellent project management, organization, and communication skills.

Essential Skills to succeed

• Exceptional team management and leadership skills  
• Ability to build strong business relationship with internal and external stakeholders.
• Deep Passion, Perseverance & Grit coupled with an inquisitive, learning nature. 
• Strong verbal, written communication, data presentation skills,
• Ability to effectively communicate with both business and technical teams
• Self-driven and motivated personality working with a strong conviction to make things happen.

Equal employment opportunity information 

KPMG India has a policy of providing equal opportunity for all applicants and employees regardless of their color, caste, religion, age, sex/gender, national origin, citizenship, sexual orientation, gender identity or expression, disability or other legally protected status. KPMG India values diversity and we request you to submit the details below to support us in our endeavor for diversity. Providing the below information is voluntary and refusal to submit such information will not be prejudicial to you. 

Qualifications

Any technical graduate or post-graduate