Social Media and Performance Marketing Executive

Social Media & Performance Marketing Executive

Job Title: Social Media & Performance Marketing Executive

Location: Bengaluru
Experience: 3–5 Years

Role Overview:

We are looking for a dynamic and proactive professional to manage and drive both organic social media and paid marketing efforts. The ideal candidate will have a strong understanding of digital metrics, content strategy, and performance marketing, along with hands-on experience in website management and SEO/SEM.

Key Responsibilities:

• Manage and execute social media strategy across platforms (LinkedIn, Instagram, etc.)
• Plan, create, and oversee engaging content aligned with brand objectives
• Execute and optimize paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Monitor, analyze, and report on campaign performance using key metrics (CTR, CPC, ROI, engagement rates)
• Drive continuous improvement through data-driven insights and A/B testing
• Manage website updates, content uploads, and basic CMS operations
• Implement and optimize SEO strategies to improve organic visibility
• Support SEM initiatives to enhance lead generation and conversions
• Stay updated with the latest digital marketing trends and best practices

Key Requirements:

• 3–5 years of experience in social media and performance marketing
• Strong understanding of social media analytics and paid media metrics
• Hands-on experience with SEO and SEM tools and strategies
• Working knowledge of website management (WordPress or similar CMS)
• Proactive, self-driven, and detail-oriented
• Strong communication and content planning skills

Preferred Skills:

• Experience with marketing tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager
• Basic understanding of content design tools (Canva, Adobe Suite)